[Remote] Group Product Manager, Growth (Enrollment) at Vida Health

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, WellnessIndustries

Requirements

6+ years of product experience, with 3+ in growth, funnel optimization, or acquisition roles
Strong background in B2B2C models—especially employer-based health, benefits, or wellness
Deep experience driving top-of-funnel engagement—campaign optimization, landing pages, personalization
Data-driven mindset; skilled in A/B testing, segmentation, and experimentation tools (e.g., PostHog, Amplitude, Braze)
Empathetic toward healthcare consumers—able to translate behavioral insights into action
Highly cross-functional operator comfortable bridging Marketing, Product, and Data

Responsibilities

Own the top-of-funnel experience—from employer launch and eligibility through first session booking
Design and test new member enrollment pathways, combining behavioral design, incentives, and automation
Partner with Marketing to create personalized engagement campaigns that boost click-through and conversion
Collaborate with Client Success to optimize client-level activation rates and drive ROI transparency
Build and maintain growth dashboards and analytics, focusing on enrollment, conversion rate, and CAC efficiency
Drive cross-functional experimentation—establishing a test-and-learn culture across growth, product, and marketing teams
Mentor and support PMs and analysts focused on activation and funnel optimization

Skills

Key technologies and capabilities for this role

Product ManagementGrowth StrategyFunnel OptimizationA/B TestingSegmentationPostHogAmplitudeBrazeAnalyticsBehavioral DesignPersonalizationB2B2CDashboardsExperimentation

Questions & Answers

Common questions about this position

What is the salary range for the Group Product Manager, Growth role?

The salary range is $180,000 - $220,000 a year.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 6+ years of product experience with 3+ in growth, funnel optimization, or acquisition; strong B2B2C background especially in employer-based health; deep top-of-funnel engagement experience; data-driven skills in A/B testing and tools like PostHog, Amplitude, Braze; and cross-functional collaboration abilities.

What is the team structure and reporting for this position?

You’ll report to the Chief Product Officer and work closely with Marketing, Client Success, and Engineering teams.

What makes a strong candidate for this Group Product Manager role?

A strong candidate has 6+ years of product experience including 3+ in growth or acquisition, B2B2C expertise in health benefits, data-driven experimentation skills, and the ability to operate cross-functionally while mentoring others.

Vida Health

Personalized healthcare programs using technology

About Vida Health

Vida Health provides personalized healthcare programs targeting conditions like diabetes, obesity, depression, and hypertension. The company combines human-centered care with technology, employing registered dietitians, physicians, expert coaches, and therapists who connect with clients through video chats. This personal interaction is enhanced by customized digital interventions and educational content, which are tailored to each member's needs using machine learning and data from devices like glucose monitors and fitness trackers. Vida Health stands out from competitors by adopting a pay-for-performance model, where it only receives payment if it successfully helps clients improve their health outcomes. This commitment to results has led to significant improvements in medication adherence, weight loss, and reductions in depression among users.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$210.6MTotal Funding

LATE_VCCompany Stage

AI & Machine Learning, HealthcareIndustries

501-1,000Employees

Risks

Increased competition from similar digital health platforms threatens Vida Health's market share.

Data privacy concerns could impact consumer trust in Vida Health's services.

Regulatory scrutiny on digital health solutions may increase compliance costs for Vida Health.

Differentiation

Vida Health combines mental and physical health treatment in a single platform.

The company offers a pay-for-performance model, ensuring accountability for health outcomes.

Vida Health integrates with over 100 devices and apps for personalized care.

Upsides

Growing demand for virtual mental health services boosts Vida Health's market potential.

Partnerships with large employers enhance Vida Health's reach and credibility.

Advancements in AI improve Vida Health's personalized healthcare offerings.

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