Sr Manager, Product Design - Channels
1PasswordSalary not specified
Full Time
Junior (1 to 2 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Accounting Software, Audit SoftwareIndustries
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- 7+ years in channel marketing or partner-focused B2B marketing in SaaS, accounting, auditing, or financial software
- Demonstrated success in developing programs that drive measurable partner sales growth
- Strong understanding of partner ecosystems including VARs, resellers, and system integrators
- Experience collaborating closely with sales teams to generate pipeline and meet revenue targets
- Excellent analytical, project management, and communication skills
- Comfortable in a fast-paced, high-performance environment with a focus on results
Responsibilities
- Develop and execute channel marketing programs that drive partner-led sales and revenue growth
- Collaborate with sales leadership to align marketing initiatives with partner targets and quotas
- Create co-branded campaigns, promotions, and demand-generation initiatives that accelerate the sales pipeline
- Collaborate with internal teams (e.g., Marketing, Product Management) to develop partner-specific materials
- Design partner enablement programs including training, sales tools, and content to help partners close deals effectively
- Track and measure campaign performance, partner engagement, and ROI, providing actionable insights to optimize results
- Manage partner communications and engagement strategies to build loyalty and drive adoption of marketing programs
- Support strategic partner events, trade shows, and roadshows to increase visibility and drive sales opportunities
- Prepare regular reports on partner performance and progress toward cloud goals
- Develop and monitor KPIs for revenue growth, cloud adoption, and partner satisfaction
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What qualifications are required for the Manager, Channel Marketing role?
A Bachelor’s degree in Marketing, Business, or related field (MBA preferred) is required, along with 7+ years in channel marketing or partner-focused B2B marketing in SaaS, accounting, auditing, or financial software. Candidates need a strong understanding of partner ecosystems including VARs, resellers, and system integrators, plus excellent analytical, project management, and communication skills.
What is the salary or compensation for this position?
This information is not specified in the job description.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the company culture like at Caseware?
Caseware has a collaborative culture where ideas are valued, knowledge sharing is encouraged, and employees work within a supportive environment focused on innovation with cutting-edge technology.
What makes a strong candidate for this role?
A strong candidate has demonstrated success in developing channel marketing programs that drive measurable partner sales growth, experience collaborating with sales teams to generate pipeline and meet revenue targets, and comfort in a fast-paced, high-performance environment.
Caseware
Provides software for audit and practice management
About Caseware
Caseware provides software solutions focused on audit, assurance, and practice management, primarily for the financial and accounting sectors. Its main product, Caseware Cloud, is a cloud-based platform that enables firms to securely store files, collaborate effectively, and manage their operations efficiently. This platform organizes data, making it easily accessible and simplifying the audit process. Unlike many competitors, Caseware operates on a subscription model, ensuring clients receive continuous updates and support. The company's goal is to help clients gain deeper insights and operate more efficiently, ultimately driving success for both the clients and Caseware itself.
Toronto, CanadaHeadquarters
1988Year Founded
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, Financial ServicesIndustries
501-1,000Employees
Benefits
Hybrid Work Options
Flexible Work Hours
Risks
Integration of LeaseJava may face operational challenges with existing systems.
Data privacy risks arise from the Validis partnership's data processes.
Resistance to AI tools like AiDA may slow market adoption.
Differentiation
Caseware offers cloud-based solutions for audit and financial reporting processes.
The company integrates AI-driven tools like AiDA to enhance auditing efficiency.
Caseware's acquisition of LeaseJava expands its lease management capabilities.
Upsides
Growing demand for cloud solutions boosts Caseware's market potential.
Partnerships with Validis and Xero enhance data management and market reach.
Increased tech investments in accounting firms align with Caseware's offerings.
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