Manager, Business Insights, Greater China at The Walt Disney Company

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, EntertainmentIndustries

Requirements

At least a bachelor’s degree in business management, Marketing, Psychology, Advertising, Communications, Social Science, or Statistics. A master’s degree in science or business administration highly preferred
Minimum 6-9 (Associate Manager)/ 10-14 (Manager) years of solid quantitative & qualitative experience from research agencies and/or client companies. Client-side insights experience and stakeholders’ management highly preferred
Comprehensive experience in regional/ multi-country research project management
Hands-on experience in statistical modeling & advanced analytics
Confident in presenting research results to senior executives in English
Experience in conducting/ facilitating strategy development workshops for senior executives highly preferred
Good understanding of different methodologies, advanced analytics approaches as well as research types (e.g. branding, feasibility studies, pricing & concept tests etc.)
Well versed in media / entertainment/ digital industries highly preferred

Responsibilities

Support the needs for research & insights of the local marketing, streaming & studio teams and manage all related primary & secondary research projects
Manage external databases and draw insights/ prepare dashboards for regular reporting & for ad hoc analysis as and when required
Manage all phases of the research projects, including but not limited to: take brief, design & develop project plans and brief research agencies; monitor fieldwork, provide progress updates and work closely with agencies to execute projects as well as to resolve any logistical issues; review deliverables (including questionnaires, survey links, discussion guides, tabulations and reports etc.) from research agencies and work closely with them to make sure all deliverables meet the project objectives and requirements; handle all administrative related tasks for the research projects (e.g. vendor application, contracts & invoices etc.)
Analyze and interpret quantitative and qualitative research findings to provide insightful takeaways via compelling storytelling, supported with actionable points of view (as opposed to data dump) to inform business decisions
Present research findings to executive teams/ lines of business and be able to clearly articulate & explain the implications for our business
Work closely with the global research team on research projects and provide on-the-ground support in project implementation
Collect secondary data from various sources to support business and strategy planning as and when required
Handle regional & local research (primary & secondary) that spans Greater China, including leveraging external databases to identify market trends & to prepare dashboards, aimed at helping the company and its various lines of business to achieve their business objectives, and providing insights into consumer behavior across a wide spectrum, from general lifestyle to spending to theatrical & digital media consumption etc
Support research work across North Asia and/or Southeast Asia as and when needed

Skills

Key technologies and capabilities for this role

Primary ResearchSecondary ResearchMarket ResearchData AnalysisQuantitative AnalysisQualitative AnalysisDashboardingData VisualizationProject ManagementVendor ManagementSurvey DesignData Storytelling

Questions & Answers

Common questions about this position

What experience level is required for the Manager position?

Minimum 10-14 years of solid quantitative & qualitative experience from research agencies and/or client companies is required for the Manager role.

What education is required for this role?

At least a bachelor’s degree in business management, Marketing, Psychology, Advertising, Communications, Social Science, or Statistics is required; a master’s degree in science or business administration is highly preferred.

What are the key responsibilities of this position?

Key responsibilities include managing primary & secondary research projects, handling external databases to prepare dashboards, analyzing findings for actionable insights, presenting to executive teams, and supporting global research efforts.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.