Sr. B2B Marketing Manager at Adobe

Arizona, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Biotechnology, Digital MediaIndustries

Requirements

Candidates should possess a degree or equivalent experience, a demonstrated history of influencing business outcomes through marketing, and an outstanding grasp of B2B marketing strategies and customer journey optimization. Strong diagnostic skills to identify issues and recommend solutions, the ability to develop and implement flawless marketing strategies, excellent communication and storytelling skills, and the ability to build and maintain strong collaborative relationships are also required.

Responsibilities

The Senior B2B Marketing Manager will drive marketing impact for the Business Professional audience in the Corporate segment, fostering alignment with collaborators across GTM and CoE to ensure marketing-led success. They will stay current with industry trends and audience insights, diagnose issues and prescribe corrective actions, and showcase product value by crafting compelling narratives for diverse marketing platforms. The role involves influencing revenue through the Corp route-to-market by building, feeding, and optimizing customer journeys to conversion, developing a customer-first cross-functional marketing strategy, and building relationships of trust with internal collaborators and customers to turn aligned business strategy into unified action.

Skills

B2B Marketing

Marketing Strategy

Revenue Generation

Customer Journey Optimization

Cross-functional Collaboration

Narrative Crafting

Marketing Platforms

Audience Insights

Industry Trends

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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