Senior Customer Lifecycle Marketing Manager
HeliumSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, EducationIndustries
Requirements
Candidates should have 3-5 years of experience in customer lifecycle, growth, or email marketing, preferably in B2B SaaS or edtech. Demonstrated success in planning and executing multichannel lifecycle campaigns, a deep understanding of lead nurturing, behavior-based automation, and segmentation strategies are required. Familiarity with marketing to K-12 educators and proficiency in HubSpot and Salesforce are also necessary.
Responsibilities
The Lifecycle Marketer will design and implement customer lifecycle marketing strategies, creating communications from onboarding to renewal tailored to educator personas. They will build and optimize data-informed lifecycle campaigns, focusing on activation, retention, and upsell based on product usage and customer touchpoints. Responsibilities include testing and improving strategies, collaborating with cross-functional teams for messaging alignment, and analyzing performance metrics to optimize communications and enhance the educator experience.
Skills
Customer Lifecycle Marketing
Marketing Strategy
Email Marketing
Onboarding Flows
Customer Retention
Upselling
Data Analysis
Segmentation
K-12 Education Market
Kiddom
Digital platform for K-12 education tools
About Kiddom
Kiddom provides a digital platform aimed at improving the teaching and learning experience for K-12 educators and school districts. The platform includes tools for curriculum planning, student assignments, assessment, and analytics. It offers both free and premium versions, with the free version providing essential features and the premium version, Kiddom Academy, offering advanced analytics and reporting tools. Schools and districts can subscribe to the premium services for a fee, which allows them to access more comprehensive features for managing educational data. The platform is available on iOS and Android, enabling teachers to plan and assess learning from anywhere. Kiddom's goal is to enhance educational outcomes by providing data-driven insights and improving communication between teachers and students.
San Francisco, CaliforniaHeadquarters
2015Year Founded
$55MTotal Funding
SERIES_CCompany Stage
Data & Analytics, EducationIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Sick Leave
Unlimited Paid Time Off
Parental Leave
Company Equity
Risks
Intense competition from other EdTech companies may impact Kiddom's market share.
Reliance on partnerships for content poses risks if partnerships dissolve.
Economic downturns could affect school districts' ability to afford premium subscriptions.
Differentiation
Kiddom offers a comprehensive digital platform for K-12 curriculum management and assessment.
The platform supports bilingual education with English and Spanish curricula for grades 6-12.
Kiddom integrates with various learning management systems, enhancing accessibility and usability.
Upsides
Kiddom's recent $35M funding round supports growth and product development.
Partnerships with OpenSciEd and Labster expand Kiddom's high-quality curriculum offerings.
Increased demand for digital curriculum solutions boosts Kiddom's market potential.
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