Lifecycle Marketer

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

Candidates should have 3-5 years of experience in customer lifecycle, growth, or email marketing, preferably in B2B SaaS or edtech. Demonstrated success in planning and executing multichannel lifecycle campaigns, a deep understanding of lead nurturing, behavior-based automation, and segmentation strategies are required. Familiarity with marketing to K-12 educators and proficiency in HubSpot and Salesforce are also necessary.

Responsibilities

The Lifecycle Marketer will design and implement customer lifecycle marketing strategies, creating communications from onboarding to renewal tailored to educator personas. They will build and optimize data-informed lifecycle campaigns, focusing on activation, retention, and upsell based on product usage and customer touchpoints. Responsibilities include testing and improving strategies, collaborating with cross-functional teams for messaging alignment, and analyzing performance metrics to optimize communications and enhance the educator experience.

Skills

Customer Lifecycle Marketing

Marketing Strategy

Email Marketing

Onboarding Flows

Customer Retention

Upselling

Data Analysis

Segmentation

K-12 Education Market

Kiddom

Digital platform for K-12 education tools

About Kiddom

Kiddom provides a digital platform aimed at improving the teaching and learning experience for K-12 educators and school districts. The platform includes tools for curriculum planning, student assignments, assessment, and analytics. It offers both free and premium versions, with the free version providing essential features and the premium version, Kiddom Academy, offering advanced analytics and reporting tools. Schools and districts can subscribe to the premium services for a fee, which allows them to access more comprehensive features for managing educational data. The platform is available on iOS and Android, enabling teachers to plan and assess learning from anywhere. Kiddom's goal is to enhance educational outcomes by providing data-driven insights and improving communication between teachers and students.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$55MTotal Funding

SERIES_CCompany Stage

Data & Analytics, EducationIndustries

51-200Employees