Lifecycle Marketing Associate at Kikoff

San Francisco, California, United States

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$110,000 – $146,000Compensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Consumer FinanceIndustries

Requirements

1-3+ years of a proven track record of driving towards growth goals under set targets and timelines in a lifecycle or CRM role
Fast moving, detail oriented and data-driven executor with an ownership mindset
Deep hands-on experience with Iterable, Braze, Customer.io or similar CRM tools
Robust experience working with customer data and user event data to marry together with well designed and targeted campaigns
Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
Understanding of hypothesis driven A/B, MVT and holdout testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation
SQL proficient to be able to pull your own data and cross-validate results
Experience in a fintech business, or a D2C industry is a bonus

Responsibilities

Be one of the early members of lifecycle marketing team - we’re a small but growing team with massive scope and impact
Build out brand new lifecycle programs for untouched segments and use cases for our user base and growing number of new products and features; helping to define the strategic focus of the team
Increase retention of our products and drive higher customer lifetime value
Rigorously test and improve our lifecycle campaigns with rapid split testing
Improve the segmentation, cadence, timing and touch point mix of our comms
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more

Skills

Key technologies and capabilities for this role

Lifecycle MarketingGrowth MarketingA/B TestingUser RetentionMonetizationData AnalysisCustomer SegmentationMarketing Optimization

Questions & Answers

Common questions about this position

What is the salary range for the Lifecycle Marketing Associate position?

The salary range is $110K - $146K.

Is this role remote or does it require office presence?

This is a full-time position in our San Francisco HQ.

What skills and experience are required for this role?

Candidates need 1-3+ years driving growth goals in lifecycle or CRM roles, hands-on experience with CRM tools like Iterable, Braze, or Customer.io, and robust experience with customer data and user event data for targeted campaigns. They should also be data-driven, detail-oriented executors with an ownership mindset and ability to define KPIs from first principles.

What is the team structure like for this position?

You'll be one of the early members of the lifecycle marketing team, which is small but growing with massive scope and impact, in a fast-moving and fast-growing environment.

What makes a strong candidate for this Lifecycle Marketing Associate role?

Strong candidates are data-driven problem solvers with a growth mindset, 1-3+ years in lifecycle/CRM driving growth goals, hands-on CRM tool experience, and the ability to execute quickly with attention to detail while working cross-functionally.

Kikoff

Credit building services for individuals

About Kikoff

Kikoff helps individuals, especially those with low or no credit, build a positive payment history and improve their credit scores. Its services are user-friendly and do not require credit checks, making them accessible to a wide range of clients. Kikoff offers tools for credit management, including easy disputing, rent reporting, and credit monitoring reports, along with an optional Autopay feature. The company's goal is to empower users to take control of their credit journey and achieve significant improvements in their credit scores.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$41.3MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Lifecycle Marketing Associate at Kikoff

Requirements

Responsibilities

Skills

Questions & Answers

Kikoff

About Kikoff

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

Risks

Increased competition from new fintech startups could dilute market share.

Regulatory scrutiny may lead to increased compliance costs for Kikoff.

Economic downturns could decrease consumer spending, impacting revenue.

Differentiation

Kikoff offers credit building without credit checks, making it accessible to many.

The platform provides easy disputing and rent reporting to enhance credit scores.

Kikoff's Autopay feature ensures clients never miss a due date.

Upsides

Kikoff recognized as a top credit builder app in 2024.

AI-driven tools can enhance user experience with personalized strategies.

Partnerships with educational platforms can attract younger demographics.

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