Lifecycle Marketing Analyst at Ramp

New York, New York, United States

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$96,400 – $147,300Compensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, TechnologyIndustries

Requirements

Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies
Exceptional copywriting skills and an eye for great design
Email best practices for compliance, deliverability, and conversion
Knowledge of CRM & other email systems, attribution models, audience segmentation

Responsibilities

Identify and execute lifecycle programs that support acquisition goals, translating data into action and product offerings into effective messaging
Deeply understand Ramp’s ICP, product offering, and competitive advantage to deliver the best possible message at the right time
Leverage data and analytic tools to monitor performance, uncover trends and opportunities, and refine audience segmentation
Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings with Growth & Marketing teams
Project manage large-scale, multi-channel initiatives across teams including sales, content marketing, performance marketing, product marketing, and more
Maintain the highest level of quality and design output in email marketing channel for lifecycle-led initiatives and cross-functional requests
Regularly own and report on key performance indicators and communicate learnings to Growth, Marketing, Product, and Design teams

Skills

Lifecycle Marketing

Marketing Analytics

Customer Journey

Data Analysis

Growth Marketing

Customer Acquisition

Nurturing Campaigns

ICP Targeting

Cross-functional Collaboration

A/B Testing

Ramp

Corporate card and spend management platform

About Ramp

Ramp provides a corporate card and spend management platform that helps businesses track expenses and save money. The platform allows finance teams to manage corporate cards, expense reports, and bill payments in one place, and it integrates with tools like Slack for added convenience. Ramp serves a wide range of clients, from large enterprises to creative agencies, and aims to reduce overall expenses through its comprehensive financial tools. Unlike competitors such as Amex and Brex, Ramp generates revenue through interchange fees on card transactions and subscription fees for advanced features. The company's goal is to streamline financial operations for businesses and help them achieve significant cost savings.

New York City, New YorkHeadquarters

2019Year Founded

$1,096.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Competitive salaries: You never have to wonder how your pay compares. Our generous comp reflects our belief that you’ll take Ramp to the next level.

Comprehensive health plans: US-based employees get full medical, dental, and vision insurance coverage. Everyone gets a monthly stipend for personal wellness.

Professional development: Take advantage of our annual education stipends to stay on top of your personal growth.

Unlimited PTO: Flexible vacation days give you the time to step away, unwind, and recharge.

Risks

Increased competition from fintech startups could challenge Ramp's market position.

Economic downturns may reduce business spending, affecting Ramp's revenue streams.

The volatile travel industry poses risks to Ramp's new travel booking services.

Differentiation

Ramp integrates with popular tools like Slack and Workday for seamless financial operations.

The platform offers advanced accounting automations, reducing manual work for finance teams.

Ramp's use of stablecoins and modern financial instruments sets it apart from competitors.

Upsides

Ramp's integration with Workday enhances real-time data syncing and accounting automation.

The partnership with Priceline expands Ramp's services into the growing business travel sector.

Ramp's recent $750 million funding boosts its capacity for innovation and market expansion.

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