Lead, Models & Intelligence at Santander

Boadilla del Monte, Community of Madrid, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, Financial ServicesIndustries

Requirements

10+ years of experience in marketing analytics, measurement, and insights, preferably in Financial services / Media agencies / Technology sector
Experience and expertise in establishing incrementality via experiments and MMM
Strong background in full-funnel and omni-channel performance measurement
Experience in audience planning and segmentation a plus
Demonstrated ability to work with global teams and deliver complex projects
Native or bilingual proficiency in English; knowledge of Spanish and/or Portuguese is a strong plus
Experience applying AI to measurement or marketing analytics is a significant advantage
Highly proactive, strategic thinker with the ability to influence at the highest levels of the organization

Responsibilities

Establish framework and best practices for marketing measurement, including CLTV, CAC, full-funnel performance, ROI, brand lift, and effectiveness across all media and touchpoints with a path towards incrementality
Establish marketing investment framework working with finance and marketing leads as well as leadership teams to show the incremental contributions of marketing on key business metrics
Enable markets to build and activate measurement approaches in line with global guidance on econometric models, media mix modeling (MMM), and multi-touch attribution frameworks
Create global dashboard for management reporting as well as work with local Santander teams to ensure KPI consistency and alignment in reporting
Work with key brand and customer metrics programs including Net Promoter Score (NPS), customer experience benchmarking, and corporate brand tracking to integrate into the measurement framework
Work closely with internal data science and marketing teams to integrate AI and machine learning into measurement models and insights delivery
Champion full-funnel and omni-channel measurement best practices, driving media investment decisions and creative effectiveness
Provide strategic insights for audience planning and segmentation, collaborating with media and brand teams

Skills

CLTV

CAC

ROI

Brand Lift

Econometric Models

Media Mix Modeling

MMM

Multi-Touch Attribution

NPS

KPI Reporting

Dashboards

Santander

Provides banking, investment, and insurance services

About Santander

Santander Bank provides a variety of financial services to individuals, small businesses, and large corporations in the United States. Its offerings include savings and checking accounts, loans, credit cards, and investment products. The bank also has specialized services through Santander Investment Services and insurance products via Santander Securities LLC. Santander stands out from its competitors by focusing on community growth, committing $13.6 billion to support initiatives like the 'Cultivate Small Business' program, which aids early-stage entrepreneurs, especially from underrepresented groups. The bank generates revenue through interest on loans, service fees, and commissions, while promoting responsible banking practices and financial education. Santander's goal is to empower individuals and businesses, enhance community prosperity, and provide comprehensive financial solutions.

Boston, MassachusettsHeadquarters

1902Year Founded

$75MTotal Funding

POST_IPO_DEBTCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Health, dental, & vision

401k

Flexible PTO

Parental & sick leave

Discounts: technology, travel, auto, fitness, & tuition

Risks

ISO 20022 transition may challenge smaller business partners.

'Quishing' attacks pose a growing threat to consumer security.

Openbank faces competition in the U.S. high-yield savings market.

Differentiation

Santander's Openbank offers a 5.00% APY high-yield savings account nationwide.

The bank's Inclusive Communities Plan pledges $13.6 billion for community initiatives.

Santander's ISO 20022 adoption enhances operational efficiency and data management.

Upsides

Openbank's high-yield savings account attracts more U.S. customers.

Santander's renewable energy financing highlights commitment to sustainable investments.

Proactive cybersecurity measures enhance customer trust and protect digital assets.

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