Principal Engineer - Ads Signals, Identity & Measurement

Position Overview

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The Ads Measurement Org is dedicated to enhancing the efficiency and user-friendliness of our advertising platform. We specialize in off platform conversion signals ingestion, identity resolution, ads attribution, as well as powering Ads reporting and providing machine learning models with high quality data for training.

We are looking for a hands-on software engineering leader, familiar with the end to end Ads systems, experienced with Ads Measurement and the downstream adoption of Measurement data, capable of leading across different engineering and XFN organizations, as well as willing to get their hands dirty and solve problems when the team lacks the expertise. You will be responsible for improving our Ads performance via leading full end to end Measurement solutions from ingestion to ads delivery. As a diverse group of software engineers, product managers, data scientists, and ads experts, we are excited for you to join our team!

Responsibilities

• Understanding the current and future state of the business and converting business problems into engineering solutions.
• Define the long term technical vision and strategy for Ads Measurement for the next 2+ years.
• Lead large cross-functional projects end to end, from concept, design, implementation, to rollout, ensuring the highest quality and performance.
• Identify top opportunities for Ads Measurement to improve Ads performance by diving deep into our platform and understanding the company priorities, the needs of our advertisers, as well as downstream consumers of Ads Measurement data.
• Design and develop cutting-edge products and solutions for Ads Measurement that improves data quality and integrates with downstream consumers of measurement data (including modeling teams), from ideation to production deployment.
• Collaborate with engineering and XFN leaders, data scientists, backend software engineers, fullstack engineers, as well as machine learning engineers.
• Mentor staff engineers and leaders, share industry knowledge, and contribute to the technical growth of the team.
• Stay updated on state-of-the-art products and techniques, recognizing promising innovations, identifying gaps, and adapting them to Reddit's unique platform and community.

Minimum Qualifications

• A technical leader capable of creating and aligning on Measurement vision at the Ads Org level to solve challenges for at least the next 2+ years.
• Advocates for Ads performance by leading Ads Measurement and working across job functions (product, engineering, privacy, legal, etc.) across the company.
• Expert in Ads Measurement product and technologies such as Pixel, Conversions API, Event Deduplication, Events Manager, Signal Quality, Identity Resolution, Ads Attribution.
• Candidate’s Ads experience spans across multiple Ads domains beyond Ads Measurement, such as Optimization, Delivery, Targeting, Ranking, Bidding, Reporting, etc. They are capable of building Measurement solutions that have end-to-end impact across the entire Ads system and are able to drive downstream adoption.
• Familiar with Ads privacy challenges (GDPR, CCPA, ePD, ATT, etc.) and is experienced with delivering high Ads performance while meeting the privacy needs when developing solutions.
• Demonstrates a strong understanding of industry trends and has a proven track record of driving high ad performance adapting to signal loss due to evolving privacy constraints.
• Individual contributor capable of designing, implementing, testing, and launching complex p