Paid Social Specialist
BarkleyFull Time
Junior (1 to 2 years)
Candidates should have hands-on experience setting up ad campaigns on Facebook Ads, TikTok Ads, or Snapchat Ads. They must be confident in key marketing metrics like ROI, CPA, CTR, CPM, and CR, possess a strong analytical and problem-solving mindset, have excellent soft skills, a high motivation to learn, a proactive attitude, attentiveness to details, a strong interest in marketing and the Health & Fitness niche, and a B2+ English level.
The Junior User Acquisition Manager will be responsible for launching, optimizing, and scaling advertising campaigns on paid social channels targeting the Health and Fitness audience. This includes experimenting with creatives through A/B testing, monitoring campaigns for performance, researching new user acquisition channels, and staying updated on industry trends.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.