Integrated Planning Lead (Media and Digital Marketing) at Actriv Healthcare

Maidenhead, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Personal Care, Retail, MarketingIndustries

Requirements

Experience in FMCG, retail, healthcare, or other fast-paced, consumer-facing industries
Proven track record in media planning, digital marketing strategy, or integrated campaign management—in-house or agency side
Strong understanding of paid media channels (programmatic, social, TV, influencer, search, etc.) and how they work together
Excellent stakeholder management and communication skills—you thrive in matrixed, cross-market environments
Analytical mindset, you can translate performance data into action
Comfortable navigating ambiguity and owning outcomes in a high-growth company

Responsibilities

Own and drive end-to-end planning of paid media and digital marketing campaigns across brands and regions
Partner with local and central brand teams to align media strategies with commercial priorities and market dynamics
Collaborate closely with external agencies and internal stakeholders to optimize cross-channel campaigns (TV, digital, social, performance, etc.)
Ensure a consumer-centric media approach through audience insights, channel strategies, and measurement frameworks
Track KPIs and develop data-informed recommendations for campaign performance and media investments
Foster a test-and-learn culture—from A/B experiments to creative innovation

Skills

Paid Media

Digital Marketing

Campaign Planning

Media Strategy

Audience Insights

Channel Strategy

Performance Measurement

KPIs

A/B Testing

Cross-Channel Campaigns

TV Advertising

Social Media

Performance Marketing

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees