Insights Analyst at Highwire

Baltimore, Maryland, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Healthcare, Marketing, CommunicationsIndustries

Requirements

2-5 years of experience in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors
Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb)
Data-driven mindset: Passionate about working with data to derive insights and confidence in translating these into actionable recommendations
Strong verbal and written communication skills, with the ability to present data clearly and persuasively
Highly organized, with excellent time management and a keen eye for detail
Capable of identifying trends and solving strategic problems using data (critical thinking)
Familiarity with social platforms and emerging trends in digital and social media (digitally savvy)

Responsibilities

Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions
Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes
Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint, and Tableau to communicate key findings
Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization
Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities
Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis
Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies

Skills

Key technologies and capabilities for this role

Data AnalysisSocial Media AnalyticsWeb AnalyticsMedia MonitoringInsights Generation

Questions & Answers

Common questions about this position

What is the work arrangement or location for this role?

This information is not specified in the job description.

What skills are required for the Insights Analyst position?

Key skills include data analysis of social media, web, and traditional media; media monitoring using Boolean queries; data visualization with tools like Google Sheets, Tableau, PowerPoint; performance measurement with Google Analytics, Sprout Social, Meltwater; and market research using Excel, Quid, and AI platforms.

What is the company culture like at Highwire?

Highwire fosters a people-first culture driven by core values of Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction, with a strong commitment to diversity, inclusion, and belonging where everyone feels safe and celebrated.

What kind of candidate is Highwire looking for?

Highwire seeks individuals with big ideas, strong opinions, and the energy to bring them to life, who thrive in an environment that values personal accountability, high standards, and boundless motivation.

What is the salary or compensation for this role?

This information is not specified in the job description.

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees