Head of Product Marketing at Patch

San Francisco, California, United States

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$175,000 – $230,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Climate Tech, Sustainability, Carbon MarketsIndustries

Requirements

10+ years in B2B SaaS marketing, with at least half leading teams delivering real impact
Experience thriving between strategy and execution, energized by setting vision and hands-on shipping work
Proven track record building Product Marketing functions from the ground up and scaling teams as force multipliers
Expert in Product Marketing with hands-on experience delivering A++ work
Story architect capable of turning technical details and climate market nuance into resonant executive narratives

Responsibilities

Define company and product narrative, translating complex climate/carbon market concepts into clear, differentiated value propositions and messaging
Own Go-to-Market strategy for launches, driving outcomes in awareness, adoption, and pipeline; partner with Product to prioritize and commercialize roadmap initiatives
Lead market research on voluntary carbon market (VCM), buyer trends, and policy shifts; build competitive intelligence for Sales positioning and objection handling
Supercharge Sales with training, playbooks, collateral, and tailored narratives for strategic deals addressing enterprise needs
Create, refine, and operationalize segmentation frameworks and ICPs to guide pipeline and product strategy
Own corporate, product, and customer communications for clarity/credibility; drive external storytelling reinforcing Patch’s mission and align internal communications
Partner with Product, Demand Gen, and Content stakeholders to influence roadmap, build pipeline, and support brand
Lead and develop high-performing PMM team, fostering culture of urgency, accountability, and intellectual pragmatism

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMessagingPositioningValue PropositionsProduct LaunchesStorytellingPipeline GenerationSales EnablementCustomer SuccessRevenue GrowthClimate MarketsCarbon Removal

Questions & Answers

Common questions about this position

What is the salary range for the Head of Product Marketing role?

The salary range is $175K - $230K.

Is this a remote or hybrid position?

This is a hybrid position.

What are the key responsibilities for this role?

Key responsibilities include defining company and product narrative, owning Go-to-Market strategy for launches, leading market research on the voluntary carbon market, supercharging the Sales team with training and collateral, and partnering with Product, Sales, and Customer Success.

What is Patch's company culture like?

Patch's culture is built on three non-negotiables: building the future without waiting for permission, direct and empathetic teamwork, and urgency with unreasonably high standards because the planet can’t wait.

What makes a strong candidate for this Head of Product Marketing role?

A strong candidate is a seasoned leader who is equal parts strategist and builder, able to operate at the executive level while rolling up sleeves to drive outcomes, with experience translating complex concepts into clear value propositions and partnering across Product, Sales, and Customer Success.

Patch

Platform for managing and trading carbon credits

About Patch

Patch is a platform that helps organizations manage, buy, and sell carbon credits to support climate solutions. The platform connects buyers, who want to offset their carbon emissions, with suppliers of carbon credits. It operates in the environmental sustainability sector, focusing on carbon management by providing a network of reliable carbon credits. Patch ensures that transactions are efficient and transparent, making it easier for users to navigate the carbon credit market. The company stands out from competitors by offering a modern experience for buyers and effective tools for suppliers. Its goal is to significantly impact climate change by actively managing 400 million tonnes of carbon.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$79.3MTotal Funding

SERIES_BCompany Stage

Energy, Social ImpactIndustries

51-200Employees

Benefits

Competitive compensation

Meaningful Equity

Monthly wellness stipend for mental and physical health, covering gyms, courses, therapy, art, animals, etc!

Remote-friendly

Low ego, collaborative culture

Time-off As Needed Vacation Policy

Risks

Emerging climate tech startups could dilute Patch's market share.

Partnership with Drax may expose Patch to reputational risks if BECCS technology fails.

Reliance on venture capital funding may pressure Patch to deliver rapid growth.

Differentiation

Patch offers an API for seamless carbon removal integration into products.

The platform manages 400 million tonnes of carbon, showcasing significant market impact.

Patch ensures transparency and efficiency in carbon credit transactions for buyers and suppliers.

Upsides

Partnership with Drax enhances Patch's carbon credit offerings and market reach.

Increased demand for high-integrity carbon credits drives growth in the carbon market.

Venture capital interest in climate tech supports Patch's expansion and innovation.

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