Head of Product Marketing

San Francisco, California, United States

Auto‑apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Data & AnalyticsIndustries

Requirements

Candidates should have a strong background in product marketing with at least 7 years of experience in a leadership role. A proven track record of developing successful go-to-market strategies and a deep understanding of customer needs and competitive landscapes are essential. Strong analytical skills and the ability to synthesize market trends and customer insights are required, along with excellent communication and leadership abilities.

Responsibilities

The Head of Product Marketing will drive the strategic narrative for Middesk, defining positioning and shaping go-to-market strategy. They will build strong relationships with customers to understand their pain points and validate messaging. The role involves leading product positioning and messaging, executing go-to-market strategies, and refining pricing and packaging. Additionally, the Head of Product Marketing will establish thought leadership in business identity and lead a high-performing product marketing team.

Skills

Product Marketing

Go-to-market strategy

Competitive intelligence

Customer relationship management

Messaging

Pricing

Packaging

Leadership

Mentorship

Strategic planning

Middesk

Business identity verification and compliance automation

About Middesk

Middesk provides a business identity platform that helps companies verify the identity of other businesses, a process known as Know Your Business (KYB). This is especially important for financial institutions and technology companies that need to prevent fraud and comply with regulations. Middesk's services allow clients to automate their KYB processes, which saves time and improves efficiency in operations like loan processing and business onboarding. The platform offers easy-to-integrate Application Programming Interfaces (APIs) and a customizable dashboard, giving clients access to accurate data about businesses and Secretary of States. This flexibility allows businesses to tailor the information to their specific needs. Middesk generates revenue by charging clients for access to its platform and services, making it a valuable partner for those looking to streamline their operations and enhance customer onboarding.

South San Francisco, CaliforniaHeadquarters

2019Year Founded

$75MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Medical, dental, & vision coverage

Unlimited PTO

Stock-options

401(k)

Parental leave

Hybrid work

Risks

Increased competition from new entrants like Karma3 could challenge Middesk's market position.

Integration challenges with partners like Socure may affect service delivery.

Rapid expansion post-Series B funding could strain Middesk's operational capabilities.

Differentiation

Middesk automates business verification, streamlining KYB processes for financial institutions.

The platform integrates easily with APIs, offering customizable data solutions for clients.

Middesk's partnerships enhance its offerings, like the integration with Socure for KYB/KYC.

Upsides

Rising demand for automated KYB solutions boosts Middesk's market potential.

Winning Tearsheet's Best Data Product for Lenders award enhances Middesk's industry reputation.

$57 million Series B funding supports Middesk's expansion and operational growth.

Land your dream remote job 3x faster with AI

Try Jobo Free