Head of Marketing

New York, New York, United States

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$180,000 – $250,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Robotics, Infrastructure, AI, SaaSIndustries

Requirements

Candidates should possess over 8 years of progressive product marketing experience, preferably within manufacturing, industrials, or AI product sectors, and experience in a B2B SaaS, Data, or AI startup. Proven ability to create differentiated messaging and positioning for technical products to diverse audiences, strong analytical skills with data-driven storytelling, and excellent management skills including recruiting, up-skilling, and mentoring are required. A commercial mindset, deep understanding of partnering with sales and product for growth, and excellent written and verbal communication skills are essential, along with demonstrated expertise in dynamic startup environments.

Responsibilities

The Head of Marketing will shape product and brand narrative, lead go-to-market strategy, and drive adoption of AI-powered built world solutions. Responsibilities include developing and launching messaging and materials for new features and products, refining brand guidelines, uncovering and communicating brand stories through customer success narratives, and creating sales enablement materials. The role also involves analyzing market trends and customer insights to inform product strategy, measuring and reporting on product marketing initiative success, and optimizing digital tools and marketing operations.

Skills

Product Marketing

Go-to-Market Strategy

Brand Narrative

Messaging

Data Platforms

Marketing Strategy

Product Launches

Cross-functional Collaboration

Gecko Robotics

Robotic inspection and data analysis solutions

About Gecko Robotics

Gecko Robotics provides robotic inspection and data analysis solutions aimed at ensuring the reliability and sustainability of critical infrastructure. Their ultrasonic inspection robots gather extensive data from various sectors, including energy, public infrastructure, manufacturing, defense, and maritime. This data is processed by their enterprise software to create detailed maps, models, and digital twins, which help clients visualize and analyze their assets. Unlike competitors, Gecko Robotics focuses on both the hardware and software aspects, allowing for comprehensive insights that enhance decision-making and extend asset life cycles. The goal of Gecko Robotics is to improve the efficiency and safety of facility operations by digitizing and optimizing maintenance processes.

Pittsburgh, PennsylvaniaHeadquarters

2013Year Founded

$214.4MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Robotics & Automation, Industrial & ManufacturingIndustries

201-500Employees

Benefits

Unlimited PTO

Stock options & equity

401k with company match

Medical, dental, vision coverages

Parental Leave

Risks

Geopolitical risks in the Middle East may affect partnerships with energy companies like ADNOC.

Competition from other robotics firms could threaten Gecko's market share and growth.

Reliance on AI-driven software poses risks of malfunctions affecting maintenance decisions.

Differentiation

Gecko Robotics uses wall-climbing robots for industrial inspections, enhancing asset health monitoring.

Their AI-powered data platform provides predictive insights for infrastructure maintenance and decision-making.

Gecko's digital twins offer comprehensive asset lifecycle management, extending operational efficiency and safety.

Upsides

Partnerships with ADNOC Gas and Al Masaood Energy expand market opportunities and revenue streams.

Recognition on CNBC's 'Disruptor 50' list highlights Gecko's innovative growth potential.

Increased demand for predictive maintenance solutions boosts Gecko's market relevance and client base.

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