Senior Director of Communications and Content

About Carrot

Carrot is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

The Role

Carrot is seeking a results-driven Senior Director of Communications and Content with a passion for storytelling and a strategic mindset. In this role, you will lead Carrot’s external communications and content strategy under the direction of the VP of Marketing. This includes media relations, executive thought leadership, brand messaging, SEO, social media, and more. You will set the tone for all content at Carrot, ensuring that what we create — and how we say it — is consistent, compelling, and aligned with our company’s mission: fertility care for all.

You’ll oversee a team that includes our Content Marketing Manager, a Senior SEO Manager, and an external PR agency. Together, you’ll shape a unified message across channels and formats, strengthening our approach to thought leadership, storytelling, and content marketing. You’ll also partner closely with cross-functional teams, including executive leadership, customer success, commercial, product, and others.

This role is an opportunity to own and evolve Carrot’s voice in the market while working alongside experts in healthcare, technology, and marketing. If you thrive in a dynamic environment and want to build a function that bridges communications and content, we’d love to hear from you.

The Team

This role sits on our Marketing team, reporting to our VP of Marketing. Carrot’s Marketing team is responsible for sharing the Carrot story with the world.

Responsibilities

• Develop and execute a cohesive communications and content strategy aligned with company goals.
• Set the tone and voice for all content at Carrot, including thought leadership, campaigns, SEO content, and branded storytelling.
• Ensure consistency in messaging and voice across all external content formats.
• Lead executive visibility efforts across earned, owned, and social channels.
• Partner with internal teams and agency partners to identify stories that resonate with target audiences, including prospects, customers, and the press.
• Manage media relations, including pitching, press releases, briefings, and events.
• Oversee the development of original surveys, reports, and data-driven storytelling initiatives.
• Direct a small but mighty team, including a Content Marketing Manager and Senior SEO Manager.
• Manage our PR agency to enhance executive visibility, brand awareness, and media exposure.
• Organize press events, prepare executive spokespeople, and create briefing materials.
• Proactively identify and address potential roadblocks, risks, and reputation challenges.
• Seek new channels, partnerships, and initiatives to expand Carrot’s reach.
• Report on media and content effectiveness, using insights to make recommendations for new content and topics.
• Identify new channels, formats, and partnerships that expand Carrot’s reach and relevance.
• Optimize resource allocation for communication initiatives, balancing budget, talent, and timelines.
• Foster relationships with existing top-tier media outlets across healthcare, business, and technology press, and expand media relationships to new outlets and contacts.
• Regularly measure and report on communications performance using defined metrics.

Minimum Qualifications

• 13-15 years of communications experience, including executive thought leadership, earned and owned media, etc.
• Proven ability to lead strategic communicat