Head of Global Account Based Marketing at Notion

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

At least 8-10 years of experience in Account-Based Marketing at growth phase B2B SaaS companies, including at least 5 years leading ABM teams
Track record of hitting aggressive growth goals leveraging ABM channels (paid advertising, content syndication, direct mail, etc.)
Expert in end-to-end campaign development, execution, and measurement
Proven track record of defining and delivering complex global ABM programs and campaigns
Strong program management skills to plan, manage, and partner with broader marketing teams to execute multiple channels simultaneously, while meeting deadlines and budget requirements
Strong analytical skills with a data-driven approach to understand customer journeys and decision makers

Responsibilities

Lead a best-in-class account-based marketing function globally: Own strategy, execution, and results of 1:many, 1:few, and 1:1 ABM campaigns and programs that drive prospect engagement and advance target accounts through the sales funnel
Partner closely with the Head of Demand Gen and GTM leadership on innovative ABM strategy appropriate for Notion's funnel and market
Execute and deliver key performance indicators (leads generated, pipeline contribution, program performance metrics, revenue influenced) and report on programs with actionable insights
Partner with Operations and BizTech teams to manage and utilize GTM and ABM systems to target top-of-funnel customers and marquee accounts through their buying journey
Collaborate closely with Sales and broader Marketing teams to build customized marketing plans and objectives for top accounts, and craft hyper-relevant, tailored programs that nurture accounts from prospecting to close to expansion
Foster a productive and collaborative work environment within the marketing team and across departments, embody company values, and develop strong relationships across the business

Skills

Key technologies and capabilities for this role

Account-Based MarketingABM StrategyABM CampaignsDemand GenerationMarketing StrategyCampaign ExecutionPipeline MetricsSales AlignmentMarketing Operations

Questions & Answers

Common questions about this position

What is the work location policy at Notion?

Notion is an in-person company that requires employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office, including a third day.

What is the salary for this Head of Global Account Based Marketing role?

This information is not specified in the job description.

What are the key responsibilities that show required skills for this role?

The role requires skills in leading global ABM strategy and execution, including 1:many, 1:few, and 1:1 campaigns, partnering with Demand Gen and GTM leadership, measuring KPIs like pipeline contribution and revenue influenced, and collaborating with Sales, Marketing, Operations, and BizTech teams.

What is the company culture like at Notion?

Notion emphasizes building a diverse and creative company, fostering productive and collaborative teaming and culture, and is passionate about innovation with customers like OpenAI and Toyota.

What makes a strong candidate for the Global ABM Lead role?

Strong candidates will have expertise in owning and executing global ABM strategies, driving pipeline metrics and revenue influence, innovating with Notion's land-and-expand model, and partnering across sales, marketing, and operations teams.

Notion

Versatile productivity and collaboration platform

About Notion

Notion is a workspace platform designed to enhance productivity and collaboration for a wide range of users, from startups to large enterprises. It combines various tools into a single platform, allowing teams to write, plan, and share their work efficiently. Users can start with a free version and upgrade to paid plans as their needs grow. Key features include customizable notes and documents, project management tools, and a drag-and-drop interface for easy page creation. Notion also includes an AI-powered Q&A feature that provides instant answers to user queries, helping to centralize knowledge. The platform supports multiple languages and has a strong global community that contributes content and organizes events.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$325.9MTotal Funding

LATE_VCCompany Stage

Enterprise Software, AI & Machine LearningIndustries

5,001-10,000Employees

Benefits

Medical, dental & vision insurance

PTO

Mental health & wellbeing package

Parental leave

Fertility coverage

Retirement matching

Commuter benefits

Monthly stipend

Risks

Increased competition from AI-enhanced tools like Evernote.

Potential trust issues with AI features due to factual inaccuracies.

User resistance to adopting new productivity tools.

Differentiation

Notion combines note-taking, task management, and databases into a single platform.

The platform offers customizable workspaces for personal and collaborative use.

Notion AI assists with tasks like text generation and predictive analytics.

Upsides

Integration with Slack and Google Drive enhances workflow automation.

Acquisition of Skiff strengthens Notion's privacy offerings.

Standalone apps like Notion Calendar expand Notion's modular productivity solutions.

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