Postman

Head of Enterprise Product Marketing

San Francisco, California, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
API Platform, Developer Tools, Enterprise SoftwareIndustries

Requirements

The Head of Enterprise Product Marketing should have experience leading and growing a senior team of enterprise PMMs, managing strategic GTM motions, and setting strategic vision. Responsibilities include defining and evolving enterprise platform narrative, owning positioning and messaging, developing competitive differentiation, and bringing market insights to product decisions. The role also involves driving cross-functional go-to-market success, defining and executing GTM strategies for product launches, and partnering with demand gen teams. Additionally, the candidate will build and scale a global channel marketing program, architecting channel and co-sell marketing strategies, and creating partner-facing content. Sales enablement through persona-specific content and programs is also a key requirement.

Responsibilities

Lead and scale a high-performing enterprise PMM team, including mentoring senior product and solution marketers. Create clarity of ownership across persona strategy, sales plays, messaging, and enablement content. Serve as a trusted leader representing product marketing in key forums. Define and evolve Postman’s enterprise platform narrative to communicate business value to technical leaders. Own positioning, messaging, and value propositions for the platform and key solutions. Develop and refine competitive differentiation, including head-to-head positioning and win-loss analysis. Bring market, customer, and competitive insights back to product, pricing, and packaging decisions. Define and execute go-to-market strategies for product and feature launches in partnership with product, revenue, and customer success teams. Translate complex capabilities into field-ready narratives. Partner with demand gen and campaign teams to align launch motions and evergreen content. Build scalable GTM frameworks for sales-led motions. Architect Postman’s first scalable channel and co-sell marketing strategy. Create and own partner-facing messaging, competitive content, and co-branded assets. Support field enablement for co-sell motions. Measure and evolve channel marketing efforts. Develop persona-specific content to empower GTM teams.

Skills

Product Marketing
Go-to-Market Strategy
Team Leadership
Sales Enablement
Messaging
API Platform
Enterprise Sales
Persona Strategy
Content Creation

Postman

API development and collaboration platform

About Postman

Postman provides a platform for API development that helps developers and organizations design, test, document, and monitor APIs. The tools available on Postman enable teams to collaborate effectively, allowing them to share and manage APIs with ease. Users can access a variety of features through a subscription model, which includes different pricing tiers for individuals, small teams, and large enterprises, along with a free tier to attract new users. Postman has played a significant role in facilitating data exchange during the COVID-19 pandemic by offering API collections that provide real-time data for healthcare professionals, researchers, and government agencies. The company's goal is to streamline the API development process and enhance collaboration among development teams.

San Francisco, CaliforniaHeadquarters
2014Year Founded
$422.2MTotal Funding
SERIES_DCompany Stage
Enterprise Software, HealthcareIndustries
1,001-5,000Employees

Benefits

Accidental Death & Dismemberment Insurance.
Dental Insurance.
Disability Insurance.
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Life Insurance.
Mental Health Care.
Occupational Accident Insurance.

Risks

Rapid adoption of generative AI tools could increase competition for Postman.
Explosive API growth may challenge Postman's API management capabilities by 2025.
Data breaches due to exposed API secrets pose a significant security risk.

Differentiation

Postman offers a comprehensive API development environment for developers and enterprises.
The platform supports API-first development, automated testing, and developer onboarding.
Postman's subscription model caters to individual developers, small teams, and large enterprises.

Upsides

Postman's acquisition of Orbit enhances community engagement on the API Network.
Release of Postman v11 aligns with AI integration trends, boosting developer productivity.
Gartner predicts 80% of enterprises will use generative AI APIs by 2026.

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