[Remote] Product Marketing and Strategy Director at Bonterra

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Passion for leveraging generative AI
Deep sense of purpose in advancing Bonterra’s mission
Experience shaping product positioning, packaging, and pricing strategy
Analytical rigor (market sizing, pricing strategy, survey design, COGS analysis)
Creative storytelling (crafting provocative messaging, building narratives)
Ability to engage directly with customers

Responsibilities

Define and own the voice of Bonterra’s products in the market
Be the source of truth for buyer personas, market sizing, packaging, and pricing
Engage directly with customers to shape positioning and validate value delivery
Partner with Product to influence how AI capabilities are positioned, packaged, and priced
Craft and continually refine compelling, AI-forward product narratives
Serve as the primary researcher and owner of buyer personas
Own the definition of TAM, SAM, and ICP for Bonterra’s offerings
Translate market and competitive insights into recommendations that shape roadmap priorities and go-to-market plans
Partner with Product to design and validate packaging and pricing models for AI-driven capabilities

Skills

Bonterra

Technology solutions for social impact organizations

About Bonterra

Bonterra provides technology solutions aimed at helping organizations focused on social good, such as nonprofits and public sector entities, operate more efficiently. Their products include software for managing donations, tracking impact, and coordinating volunteer efforts, which streamline operations and enhance fundraising capabilities. Bonterra stands out from competitors by specifically targeting the social impact sector and aligning its success with that of its clients through a business model based on subscription fees and transaction fees on donations. The company's goal is to empower organizations to maximize their efforts in creating positive social change, as evidenced by their impact of facilitating $7.4 billion in donations to 225,000 nonprofits in 2021.

Austin, TexasHeadquarters

2023Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Social ImpactIndustries

1,001-5,000Employees

Benefits

Generous Flexible Time Off

Paid Holidays

Paid Volunteer Time

Paid Parental Leave

Paid Sick Leave

Health Insurance

Vision Insurance

Dental Insurance

Life Insurance

Resources for savings and investments

Opportunities to learn, develop, network, and connect

Risks

Competition from established players like Blackbaud and Salesforce.org is intense.

Potential integration challenges from recent acquisitions could disrupt operations.

Dependence on partnerships like iWave may pose risks if synergies aren't realized.

Differentiation

Bonterra offers a comprehensive suite of tools for nonprofits and social good organizations.

The company focuses on empowering social impact initiatives with advanced technology solutions.

Bonterra's acquisition of DonorDrive enhances its digital fundraising capabilities.

Upsides

Growing demand for digital transformation in nonprofits boosts Bonterra's market potential.

Integration of AI in fundraising software enhances donor engagement and campaign effectiveness.

Bonterra's expansion into employee engagement solutions broadens its market reach.

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