Head of Demand Generation at Lumafield

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

Exceptional quantitative skills and ability to make data-grounded decisions
Deep fluency in business intelligence tools, marketing automation platforms, and CRM systems
Ability to build attribution models and dashboards
Experience leading and scaling a revenue marketing team, including in-house talent and external agencies
Expertise in performance marketing, ABM programs, forecasting, and ROI tracking
Proficiency in marketing analytics, BI dashboards, and reporting
Experience managing marketing automation workflows, lead scoring, segmentation, and nurture programs
Ability to partner with product marketing on positioning and messaging
Capability to collaborate with sales on account-based marketing
Comfort managing budgets and allocating resources based on quantitative analysis
Embrace of cutting-edge AI-powered marketing tools
Thrive at the intersection of creativity, analytics, and execution in a fast-growing startup environment
Based in or able to work in person at the San Francisco office every day

Responsibilities

Define and execute Lumafield’s demand generation strategy to deliver sustained pipeline and revenue impact
Lead, mentor, and expand a high-performing growth marketing team
Build a rigorous performance marketing and ABM program with clear attribution models, forecasting, and ROI tracking
Oversee marketing analytics, BI dashboards, and reporting to provide actionable insights across marketing, sales, and customer success
Manage and optimize marketing automation workflows, lead scoring, segmentation, and nurture programs
Partner with product marketing to develop positioning and messaging that drive adoption in existing and new markets
Collaborate with sales leadership on account-based marketing programs targeting high-value prospects
Align revenue marketing with content and PR campaigns to maximize reach and impact
Manage the revenue marketing budget and allocate resources based on quantitative performance analysis
Identify high-potential markets and channels, design campaigns that convert, and build measurement frameworks
Integrate demand generation and account-based marketing into a unified strategy aligned with sales and customer success

Skills

Key technologies and capabilities for this role

Demand GenerationAccount-Based MarketingRevenue MarketingMarketing AnalyticsCampaign ManagementGrowth StrategyMeasurement FrameworksSales Alignment

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This role is based at Lumafield's San Francisco office, where the team works together in person every day.

What skills are required for the Head of Demand Generation role?

The role requires exceptional quantitative skills, the ability to make data-grounded decisions, and deep fluency in business intelligence tools, marketing automation platforms, and CRM systems, including building attribution models and dashboards.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Lumafield?

Lumafield is an impact-driven company obsessed with providing the best value to customers, with a team of world-class researchers, industrial designers, PhDs, creators, startup founders, and zero egos.

What makes a strong candidate for this Head of Demand Generation role?

A strong candidate is a builder who thrives at the intersection of creativity, analytics, and execution, with experience leading and growing a revenue marketing team in a fast-growing startup.

Lumafield

Provides industrial CT scanning and AI inspection

About Lumafield

Lumafield offers advanced industrial CT scanning and AI-driven inspection solutions for the manufacturing sector. Its main products, the Neptune CT scanner and Voyager analysis software, allow clients to quickly scan products on the factory line, enabling engineers to detect internal defects. The AI engine, Atlas, analyzes scan data to provide insights that help improve product quality and speed up production. Lumafield aims to enhance manufacturing efficiency while ensuring data security and privacy.

Somerville, MassachusettsHeadquarters

2019Year Founded

$75.4MTotal Funding

SERIES_BCompany Stage

Industrial & Manufacturing, AI & Machine LearningIndustries

51-200Employees