Guru Field Representative - New England (CT, RI, Western MA)

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sporting Goods, Apparel & FootwearIndustries

Requirements

Candidates must be willing to live within an agreed-upon radius of the sales territory and possess a BA or BS degree in Marketing/Sales/Retail Management or an equivalent combination of experience. A minimum of 1-2 years of Marketing/Sales/Retail experience is required, with preference given to those with outdoor, sports, or athletic industry experience. Preferred qualifications include knowledge of performance athletic footwear, apparel, accessories, biomechanics, injury prevention basics, retail math, inventory management, product merchandising, and retail selling skills. Strong organizational, interpersonal, communication, and presentation skills are essential, along with the ability to work independently and as part of a team.

Responsibilities

The Guru Field Representative will lead and manage field support efforts for Brooks at Specialty and Big Box accounts within the territory, supporting sales and marketing teams with product launches, merchandising, and grassroots programs. Responsibilities include collaborating with sales management and marketing on sell-through programs, educating retail associates and consumers about Brooks products, representing Brooks at running events, completing weekly field notes, providing product feedback, featuring in product videos, managing budgets, and maintaining a company vehicle and equipment.

Skills

field support

market share growth

product launches

in-store merchandising

brand building

retail sales

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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