Brooks Running

High-performance running shoes and apparel

Seattle, Washington, United States

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters
1914Year Founded
M_AND_ACompany Stage
Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage
PPO and high deductible health plan options
Life insurance
401(k) with company match
Generous paid time off
10 paid holidays + your birthday
Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.
Departure of key engineering talent could impact innovation in foam technology.
Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.
The company emphasizes sustainability with LEED-certified headquarters and conservation goals.
Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.
Partnership with NOW® Sports enhances credibility among elite athletes through 2024.
Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.