Optimization Scientist
Red Cell PartnersSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
FinTech, Financial ServicesIndustries
Requirements
- 3+ years of experience managing app store operations and optimizations
- 5+ years of experience in a marketing organization or similar organization managing technology solutions from RFP to implementation to adoption
- Effective collaboration across many functional areas - Marketing, Creative, and Engineering teams to bring testing and app strategies to life
- High degree of communication skills, both written and verbal to ensure alignment, communicate updates, identify opportunity areas, and manage upward and outward
- Excellent at project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution
- Ability to understand how work gets done and integrate new tools or processes within existing systems
- Previous experience managing AI tools, DAM systems, or app store optimizations
- Default to innovation to solve problems with new technology capabilities and adept at leading hypothesis-driven tests
Responsibilities
- Manage creative assets and experimentation plans for the App Store and Google Play Store; drive ongoing brand look & feel and long-term experimentation roadmap
- Act as primary point of contact for external vendors related to our apps stores
- Create and own a roadmap to increase native app upsell in partnership with product managers, engineers, and marketing
- Own mobile marketing intelligence tools, partnering with growth marketers to enable competitive benchmarking and platform insights
- Lead the strategy and implementation of Gen AI tools to accelerate marketing workflows; run experiments, iterate, and identify the most impactful ways to embed AI into marketing processes and product roadmaps
- Own and drive the adoption of AI technology to create engaging, creative, high performing marketing content for our app, email, digital and social platforms
- Responsible for the adoption, implementation, and roll out of marketing technology solutions including a digital asset manager. Stay current on industry trends, new platforms, technologies, and best practices in content monetization
- Innovate new processes and solutions, willing to roll up sleeves and hack a POC to prove out a new tool or process works. Able to vet vendor solutions & provide recommendations with a laser focus on making marketers most efficient
Skills
App Store Management
Google Play Store
Creative Assets
Experimentation Plans
Roadmap Planning
Vendor Management
Gen AI
AI Tools
Mobile Marketing
Growth Marketing
Credit Karma
Provides free credit scores and financial tools
About Credit Karma
Credit Karma provides financial tools and resources to help individuals improve their financial health. The platform offers free access to credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Users can track their credit progress and receive alerts about changes to their credit reports. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access a wide range of services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower its members to achieve their financial goals by providing helpful resources and fostering a sense of ownership and progress in their financial journeys.
Oakland, CaliforniaHeadquarters
2007Year Founded
$358MTotal Funding
ACQUISITIONCompany Stage
Fintech, Cybersecurity, Financial ServicesIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
401(k) Retirement Plan
Commuter Benefits
Wellness Program
Paid Vacation
Paid Sick Leave
Education Perks
Risks
Increased competition from Walmart-backed FinTech One could challenge Credit Karma's market share.
Integration challenges from Zendrive acquisition may distract from Credit Karma's core objectives.
Intuit's AI advancements could overshadow Credit Karma's financial tools and services.
Differentiation
Credit Karma pioneered free credit scores, setting it apart in personal finance.
The company offers a comprehensive suite of free financial tools and recommendations.
Credit Karma's freemium model generates revenue through partnerships with financial institutions.
Upsides
Credit Karma's acquisition of Zendrive enhances its mobility risk intelligence offerings.
AI-driven financial assistants could inspire Credit Karma to develop personalized financial tools.
Growing digital solutions adoption by SMBs presents expansion opportunities for Credit Karma.
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