Growth Marketing Specialist

Position Overview

Ditto is seeking a Growth Marketing Specialist to drive brand awareness and demand generation through strategic campaigns, sharper messaging, and personalized outreach. This role is crucial for expanding Ditto's reach and will involve a blend of paid growth, campaign execution, and continuous experimentation.

About Ditto

Ditto is on a mission to unleash the full power of edge devices by removing all the plumbing required to build amazing applications. We bridge the digital divide by enabling real-time data synchronization—even when internet connectivity is limited or non-existent. Our peer-to-peer technology is trusted by major customers like Chick-fil-A and Delta Airlines, and we also work closely with the U.S. military on mission-critical connectivity solutions. As a fast-growing startup poised for a future IPO, our team is globally distributed, and our core values are trust, communication, and continuous improvement. We celebrate diversity and strive to create a team that encompasses a wide range of backgrounds, skill sets, and perspectives.

About the Role

We’re building on strong momentum—we have a product that our customers love and organic traffic is growing. Now we’re ready for a new chapter, looking to expand our reach through smarter campaigns, sharper messaging, and personalized, signal-based outreach. We need to experiment, move fast, and try bold ideas.

Responsibilities

Campaigns & Paid Growth

• Campaigns: Own and optimize paid campaigns across Google, LinkedIn, Reddit, and other platforms, managing budgets, agency relationships, targeting, and performance tracking in Hubspot.
• Ad Creation: Write compelling ad copy and collaborate with Designers to test new formats, visuals, and ideas.
• Paid Performance Reporting: Create dashboards and manage ongoing internal communications to convey the range of experiments and their impact.

Activation & Experimentation

• Marketing Automation: Ensure Hubspot is architected to scale with new programs and report on performance across various metrics.
• Experimentation: Create and prioritize a backlog of growth experiments aimed at improving ROI and driving revenue.
• Testing: Explore opportunities where AI and automation can enhance targeting and engagement, whether through new ad platforms, newsletter sponsorships, events, or novel approaches.
• Email Campaigns: Assist in building lifecycle campaigns that leverage in-app signals to trigger targeted, personalized outreach.

General Marketing

• Support ongoing SEO & GEO initiatives.
• Help distribute content in high-impact ways.
• Collaborate on integrated campaigns.
• Participate in team planning and contribute to shaping and evolving our growth strategy.

Requirements

• 3-5 years of growth marketing or demand generation experience, ideally in B2B SaaS or PLG environments.
• 2+ years managing paid campaigns in Hubspot across channels like Google, LinkedIn, and Reddit.
• Strong copywriting skills with the ability to tailor messaging for different audiences, from CTOs to developers.
• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g., LinkedIn, Meta, Google ads), and social media marketing.
• Solid understanding of CRM systems, customer segmentation, and lifecycle marketing campaigns.
• Experience with lifecycle marketing and CRM platforms such as Hubspot or Salesforce to optimize engagement and retention strategies.
• Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent.
• Analytical mindset with a passion for testing, iterating, and using data to drive decisions.
• Interest in emerging tools (especially AI) and a willingness to experiment with new approaches.
• Comfortable operating in a fast-paced startup environment.

Application Instructions

Please provide your application details here.

Company Information

• Company: Ditto
• Mission: To unleash the full power of edge devices by removing all the plumbing required to build amazing applications.
• Values: Trust, Communication, Continuous Improvement.
• Team: Globally distributed, diverse, and growing.
• Status: Fast-growing startup poised for a future IPO.