Growth Marketing Manager

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

The Growth Marketing Manager will play a critical role in driving our company’s expansion by developing and executing data-driven strategies to acquire customers. To excel in this role, you’ll need to be an expert in paid acquisition through Meta and LinkedIn.

This position requires a unique blend of analytical expertise, creative thinking, and deep knowledge of digital marketing channels. The ideal candidate will be highly motivated, results-driven, and customer-centric.

Responsibilities

• Meta Ads Management:
  • Build, manage, and optimize Meta ad campaigns, including audience targeting, ad creative, and bidding strategies, to maximize ROI.
  • Scale our Meta acquisition efforts to drive MQL growth while improving LTV:CPA.
  • Stay up to date with Meta advertising policies and best practices to ensure compliance and optimal performance.
  • Analyze performance to identify trends, insights, and opportunities for optimization.
• Growth Strategy Development & Execution:
  • Develop and implement comprehensive growth marketing strategies across multiple channels, ensuring alignment with overall business objectives.
  • Identify and capitalize on new opportunities to drive sustainable business growth.
• Test and Learn:
  • Evaluate new acquisition channels to expand reach and drive MQLs.
• Conversion Rate Optimization (CRO):
  • Improve conversion rates by continuously testing and optimizing key elements, including audiences, user flows, creatives, CTAs, and landing pages.
• Data-Driven Decision-Making:
  • Track, measure, and analyze key marketing metrics to assess campaign performance and identify areas for improvement.
  • Leverage data insights to optimize marketing spend and maximize ROI.
• Industry & Trend Awareness:
  • Stay informed on the latest growth marketing trends, tools, and AI to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing or a related analytical field
• 6+ years of Growth Marketing experience with a focus on paid acquisition.

Company Information

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.