Apollo.io

Growth Marketing Manager

United States

Apollo.io Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing or a related analytical field and have at least 6 years of Growth Marketing experience, with expertise in paid acquisition through Meta and LinkedIn. Strong analytical skills and a customer-centric approach are also required.

Responsibilities

The Growth Marketing Manager will build, manage, and optimize Meta ad campaigns to maximize ROI and scale acquisition efforts, while also developing and implementing comprehensive growth marketing strategies across multiple channels. They will analyze performance, identify trends, and continuously test and optimize campaigns, focusing on conversion rate optimization and data-driven decision-making, all while staying informed on industry trends and AI advancements.

Skills

Meta Ads Management
Audience Targeting
Ad Creative
Bidding Strategies
ROI Optimization
Growth Strategy Development
Channel Expansion
Conversion Rate Optimization
A/B Testing
Data Analysis
Performance Metrics
Marketing Analytics
Trend Awareness
AI Tools

Apollo.io

Sales intelligence and engagement platform

About Apollo.io

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$244.3MTotal Funding
SERIES_DCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Financial Planning

Risks

Rapid growth may strain Apollo.io's operational capabilities and customer service.
New executive hires could lead to strategic shifts misaligned with customer expectations.
Emerging competitors like Zitadel may challenge Apollo.io's market position.

Differentiation

Apollo.io offers verified contact data for over 210 million B2B contacts.
The platform integrates sales intelligence with engagement tools in one unified solution.
Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

Upsides

Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.
The company raised $250 million, reaching a valuation of $1.6 billion.
Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

Land your dream remote job 3x faster with AI