Growth Marketing Manager

Position Overview

Twilio is seeking a Growth Marketing Manager to drive revenue growth through data-led cross-sell and upsell campaigns. This role involves working with Marketing, Ops, and Analytics teams to execute and optimize programs across various channels, leveraging customer insights to enhance product adoption and revenue.

About the Job

This position is crucial for driving revenue growth through data-led cross-sell and upsell campaigns. You will collaborate with Marketing, Ops, and Analytics teams to execute and optimize programs across email, SMS, in-app, and other channels. This role utilizes customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels product adoption and revenue growth.

Responsibilities

In this role, you will:

• Lead and optimize cross-sell and upsell marketing programs that drive account expansion.
• Coordinate and execute omnichannel campaigns, including email, website, Twilio console, SMS, and in-app channels.
• Identify and activate high-impact moments in the customer lifecycle to surface relevant upsell opportunities.
• Design and run experiments to test messaging, timing, and channel effectiveness for expansion campaigns.
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
• Continuously analyze performance and use insights to refine strategies and maximize expansion outcomes.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 5+ years in growth marketing, with a focus on cross-sell, upsell, and program management in a SaaS environment.
• Comfortable using AI for execution across the campaign production process.
• Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus.
• Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals.
• Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities.
• Ability to independently analyze data, surface insights, and identify actions.
• Skilled in managing complex, multi-team projects with precision and clarity.
• Excellent communicator and collaborator across cross-functional teams.

Desired:

• Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference.
• Salesforce, SQL, Looker/Tableau experience.
• Technical background with ability to self-serve analytics, understand KPIs and experiment reports.
• Past experience with Sendgrid or a similar subscription-based platform is a good qualification.

Location

This role will be remote based in Alberta, British Columbia, or Ontario, Canada.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Salary Information

• Estimated Pay Range (Based in British Columbia): $81,000 - $100,000 annually (This is an estimate and may vary based on experience, skills, and location).

Company Information

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio.