Field Marketing Manager

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Artificial Intelligence, Data & Analytics, Oil & Gas, Chemicals, Pharmaceuticals, Manufacturing, EnergyIndustries

Requirements

The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes. Experience in SaaS marketing and a strong understanding of demand generation, pipeline growth, and account-based marketing (ABM) strategies are essential. Familiarity with CRM systems like Salesforce for campaign attribution is also required.

Responsibilities

The Field Marketing Manager will develop and execute regional marketing plans, including in-person and virtual events like trade shows and webinars, to meet pipeline and revenue targets. They will collaborate with marketing and sales teams to create integrated campaigns, amplify field programs through digital channels, and manage lead nurture strategies. Responsibilities also include attending events to drive qualified opportunities, reporting on campaign performance using key marketing KPIs, and ensuring proper campaign attribution in Salesforce.

Skills

Field Marketing

Demand Generation

Pipeline Growth

Account Management

Brand Recognition

Field Events

Trade Shows

Digital Campaigns

ABM Strategies

Partner Marketing

SaaS Marketing

AI Marketing

Data Marketing

Cognite

Industrial data management for asset-heavy industries

About Cognite

Cognite specializes in managing industrial data and facilitating digital transformation for asset-heavy industries like oil and gas, power and utilities, and manufacturing. Its main product, Cognite Data Fusion, integrates and organizes data from various sources, making it easier for businesses to analyze and utilize this information effectively. This process, known as data contextualization, enhances the relevance of data for better decision-making. Cognite operates on a software-as-a-service (SaaS) model, allowing clients to subscribe to its software, which provides a consistent revenue stream and access to ongoing updates. Additionally, Cognite offers consulting services to assist clients in optimizing their use of the software. The company's goal is to help industries improve their operations through better data management and digital solutions.

Bærum, NorwayHeadquarters

2016Year Founded

$219.2MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Industrial & Manufacturing, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Competitive Compensation + 401(k) with employer matching

Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents

Unlimited PTO + flexibility to enjoy it

Paid Parental Leave Program

Learning & Development Stipends

Global Mobility & Exchange Program

Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices

Risks

Emerging industrial AI startups pose a threat to Cognite's market share.

Geopolitical tensions could disrupt operations in key regions like the Middle East.

Reliance on cloud providers introduces risks related to data security and outages.

Differentiation

Cognite Data Fusion integrates and contextualizes data for asset-heavy industries.

Cognite offers a subscription-based SaaS model, ensuring continuous software updates.

Cognite's solutions enhance safety, sustainability, and efficiency in industrial operations.

Upsides

Cognite's partnership with Google Cloud enhances scalability and security for data management.

The launch of Cognite Embedded opens new innovation avenues for industrial software builders.

Cognite's joint venture with Saudi Aramco expands its influence in the MENA region.

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