Field Marketing Manager - Cognite

Employment Type: Full-Time

About Cognite

Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform.

• Awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms.
• Recognized as 2024 Microsoft Energy and Resources Partner of the Year.

In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma, and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.

Learn more about Cognite:

• Cognite Product Tour 2024
• Cognite Product Tour 2023
• Data Contextualization Masterclass 2023

Our Values

• Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
• Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success.
• Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.

Ready to join a fast-growing, category-leading SaaS company?

Position Overview

As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. You will be responsible for driving field engagement with integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers.

You are the primary liaison between marketing and the field team to drive prospect and customer engagement across teams. Your efforts will directly contribute to pipeline growth and revenue by creating high-value touch points that lead directly to qualified opportunities and accelerate deals already in the pipeline for the sales team. The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes.

What You'll Do

• Create regional marketing plans with annual, quarterly, and monthly views to deliver on key KPIs to meet pipeline and revenue targets.
• Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue.
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
• Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns.
• Meet weekly with your regional sales team and sales leadership to share key event and campaign updates, MQLs, funnel conversion, and insights.
• Measure and report on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence, and ROI. Work with sales to ensure proper campaign/event attribution in Salesforce.
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives.
• Attend trade shows and events to market the product and drive qualified opportunities for the sales team.
• Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue.
• Understand and deploy different strategies and plans to reach new prospects and drive expansion.