Senior Product Marketing Manager

United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, SaaSIndustries

Requirements

The ideal candidate has 2-5 years of product marketing experience in enterprise B2B SaaS with a proven track record of launching successful products and generating revenue growth. They should possess executive presence, outstanding communication skills, and expertise in modern marketing technology and AI tools. Experience in building enablement materials that improve win rates and deal velocity is also required.

Responsibilities

This role involves architecting and executing multi-channel go-to-market strategies to drive pipeline growth and sales velocity. Responsibilities include transforming product capabilities into compelling value narratives for C-suite buyers, uncovering competitive insights, developing battle cards, and partnering with demand generation to create high-converting content. The Senior Product Marketing Manager will also conduct research to inform positioning, build and deliver quarterly business reviews on market dynamics, and leverage AI tools to enhance workflows and efficiency.

Skills

Product Marketing

Go-to-Market Strategy

B2B Product Launch

Content Creation

Competitive Analysis

Sales Enablement

AI Tools

Storytelling

Revenue Growth

Market Positioning

Customer Success

Pipeline Generation

FullStory

Digital experience analytics platform for businesses

About FullStory

FullStory provides a platform for digital experience analytics, allowing businesses to understand user interactions on their websites and mobile apps. The platform captures and analyzes these interactions, helping companies identify issues and optimize user experiences to enhance conversions and customer satisfaction. FullStory serves a variety of clients, including e-commerce, financial services, and travel companies, making it applicable to any business with a digital presence. Operating on a Software-as-a-Service (SaaS) model, clients subscribe to the platform and pay a recurring fee based on their usage and required features. This model allows for scalability and offers different pricing tiers to accommodate businesses of all sizes. FullStory's goal is to improve online user experiences through detailed insights and data analysis.

Atlanta, GeorgiaHeadquarters

2014Year Founded

$189.9MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Access 6 subsidized sessions with a coach per year

99% of health insurance premiums covered; 75% for dependents

Annual learning subsidy

Fully distributed workforce

Generous parental leave policy

10 days of company holidays

Unlimited time off

401(k) with a $2 to $1 match

Risks

UserTesting's new integrations may offer more comprehensive solutions than FullStory.

Rapid AI evolution in e-commerce could outpace FullStory's current offerings.

Jason Wolf's appointment may lead to short-term disruptions during strategic changes.

Differentiation

FullStory offers pixel-perfect session playback for detailed user interaction analysis.

The platform provides AI-ready behavioral data, enhancing digital experience insights.

FullStory's SaaS model allows scalable solutions for businesses of all sizes.

Upsides

Growing demand for AI-driven personalization boosts FullStory's market potential.

Partnership with Google Cloud enhances FullStory's AI capabilities.

Recognition in Deloitte Technology Fast 500 highlights FullStory's rapid growth.

Land your dream remote job 3x faster with AI

Try Jobo Free