Senior Product Marketing Manager

Employment Type: Full-Time Location Type: Remote (within the United States) Salary: $120,000 - $140,000 USD (base salary will vary based on relevant experience, job-related skills and qualifications)

Position Overview

Are you a strategic storyteller who thrives at the intersection of product, sales, and customer success? Do you have a proven ability to demonstrate how your work drives pipeline and are you comfortable leveraging AI tools to enhance your workflows?

At Fullstory, we believe understanding the "why" behind every digital interaction is crucial for building exceptional products and customer journeys. As our Senior Product Marketing Manager, you will report to the VP of Product Marketing and play a key role in shaping our market position, influencing buyer behavior, and accelerating revenue growth. You will act as a "midfielder" in the Go-To-Market motion, connecting great products with valuable customer outcomes and effectively communicating their value.

To excel in this role, you need to be a strategist, storyteller, and revenue driver. You should possess a proven track record of launching B2B products that exceed revenue targets, demonstrate the ability to influence senior stakeholders, and have experience building scalable go-to-market playbooks that empower sales teams. A passion for using AI to accelerate workflows and explore new possibilities is highly valued.

Responsibilities

In a typical day, you might:

• Architect and execute multi-channel GTM strategies that drive measurable pipeline growth and accelerate sales velocity.
• Transform product capabilities into compelling, outcome-focused value narratives that resonate with C-suite buyers and technical decision-makers.
• Unearth competitive insights, support key deals, and develop battle cards and objection handling strategies to increase win rates.
• Partner with demand generation to create high-converting content that drives and accelerates pipeline.
• Conduct research to uncover hidden pain points and buying triggers that inform positioning.
• Build and deliver quarterly business reviews to executive leadership on market dynamics, competitive intelligence, and go-to-market performance.

Requirements

Here’s what we’re looking for:

• 2-5 years of product marketing experience in enterprise B2B SaaS, with demonstrable impact on revenue growth. Emphasis will be placed on results over tenure.
• Track record of launching successful products, supported by a portfolio of created assets.
• Experience building enablement materials that demonstrably improve win rates and deal velocity.
• Executive presence and outstanding communication skills, with experience presenting to C-level audiences.
• Expertise in modern marketing tech stack and AI tools to drive efficiency and scale.

Impact in Your First Year

Within 6 Months:

• Launch and execute a go-to-market strategy that generates pipeline.
• Develop a new competitive positioning framework that improves win rates.

Within 12 Months:

• Own a product narrative and GTM strategy that has increased pipeline and ARR growth during your tenure.
• Drive improvement in product adoption rates through strategic messaging and enablement.

About Fullstory

Fullstory is a leading behavioral data platform that transforms how businesses understand and improve their digital experiences. Our technology empowers companies to uncover insights, optimize customer and employee journeys, and deliver exceptional online interactions, making every customer experience smoother and more personalized, while also empowering the employees behind the scenes.

We are building something special at Fullstory and are seeking curious, collaborative teammates who are driven to make an impact. We are particularly excited about the potential of AI to enhance efficiency, spark creativity, and elevate our work. Explore our Winning Ways to learn about the values that guide how we work and grow together.

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