Growth Marketing Manager at Canary Technologies

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, Hotels, TechnologyIndustries

Requirements

3+ years of experience in growth marketing, field marketing, digital marketing, or a related role with a proven track record of managing successful multi-channel campaigns
B2B SaaS and start-up experience is a plus
Strong understanding of regional event marketing, particularly pre and post event marketing
Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft) and digital advertising platforms (e.g., Google Ads, LinkedIn)
Strong project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners

Responsibilities

Own Campaign Strategy & Execution for Specific Verticals and Segments: Develop and implement comprehensive marketing strategies across multiple platforms, ultimately owning growth marketing for certain segments and verticals
Manage and optimize end-to-end campaign execution, from planning to analysis
Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery
Regional Events: Plan and execute end-to-end marketing campaigns for regional events, including webinars, sales-driven events and local meetups, with a strong focus on European markets
Collaborate with sales teams and stakeholders to maximize event visibility and engagement
Measure and analyze the effectiveness of regional marketing efforts and adjust strategies as needed
Email Marketing: Design and execute targeted email marketing campaigns to drive engagement and demand
Develop personalized email content and strategies
Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions
Digital Marketing: Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media/regional partnerships across different geographies and languages
Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects
Data Analysis & Reporting: Utilize data-driven insights to guide marketing strategies and decisions
Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities
Provide regular reports and recommendations to senior management based on campaign performance and market trends

Skills

Key technologies and capabilities for this role

Email MarketingPaid DigitalPerformance MarketingCampaign ManagementEvent PlanningWebinarsAnalyticsGrowth Marketing

Questions & Answers

Common questions about this position

What experience is required for the Growth Marketing Manager role?

Candidates need 3+ years of experience in growth marketing, field marketing, or digital marketing.

What are the main responsibilities of this position?

The role involves owning campaign strategy and execution for specific verticals, planning regional events with a focus on European markets, designing email marketing campaigns, creating digital marketing strategies, and performing data analysis and reporting.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What skills make a strong candidate for this role?

Strong organizational skills, creativity, and a deep understanding of performance marketing are essential, along with the ability to strategize, execute campaigns across channels, analyze data, and coordinate with teams.

Canary Technologies

Hospitality management software for hotels

About Canary Technologies

Canary Technologies specializes in hospitality management software aimed at improving the guest experience and optimizing hotel operations. Their main product is a Digital Guest Journey Platform that offers features like room upgrades, early check-in, late checkout, and other amenities, allowing hotels to provide personalized services while maximizing revenue. This platform integrates smoothly with existing hotel technologies, ensuring efficient operations. Unlike many competitors, Canary Technologies operates on a subscription-based model, providing a scalable software-as-a-service (SaaS) solution that caters to a wide range of clients, from small boutique hotels to large chains. The company's goal is to transform hotel management by enhancing guest satisfaction and driving revenue growth.

None, CaliforniaHeadquarters

2018Year Founded

$92.5MTotal Funding

SERIES_CCompany Stage

Enterprise Software, Consumer GoodsIndustries

51-200Employees

Benefits

Health insurance

Flexible working hours

Training & career development

Regular team building events

Travel stipend at Canary hotels

Internal promotions

Stocked kitchen

Risks

Emerging competition from Otelier's AP automation product challenges Canary's market share.

Guesty's $130 million funding round enhances its competitive capabilities.

Rapid AI growth in tourism increases pressure on Canary to innovate.

Differentiation

Canary Technologies offers a comprehensive Digital Guest Journey Platform for hotels.

The platform integrates seamlessly with existing hotel technology stacks.

Canary Technologies focuses on AI-driven personalization in guest services.

Upsides

Canary Technologies won eight 2025 HotelTechAwards, showcasing industry recognition.

Partnerships with BWH and TUI Hotels enhance Canary's market presence.

The rise of contactless technology adoption benefits Canary's mobile check-in solutions.

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