Growth Marketing Manager

Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, BiotechnologyIndustries

Requirements

Candidates should have 5+ years of experience in growth marketing, specifically in cross-sell, upsell, and program management within a SaaS environment. Proficiency in using AI for campaign execution, hands-on experience with Marketing Automation tools, and the ability to design and execute omnichannel campaigns triggered by customer behavior and data signals are essential. A deep understanding of the customer lifecycle, strong data analysis skills for surfacing insights and identifying actions, and excellent communication and collaboration abilities across cross-functional teams are also required. Experience with Twilio Segment or reverse ETL platforms, Salesforce, SQL, Looker/Tableau, and a technical background for self-service analytics are considered advantageous.

Responsibilities

The Growth Marketing Manager will lead and optimize cross-sell and upsell marketing programs to drive account expansion. This includes coordinating and executing omnichannel campaigns across various channels such as email, website, Twilio console, SMS, and in-app. The role involves identifying high-impact moments in the customer lifecycle to present relevant upsell opportunities, designing and running experiments to test messaging, timing, and channel effectiveness, and collaborating with analytics teams to build data-driven programs. Continuous analysis of performance and utilization of insights to refine strategies and maximize expansion outcomes are key duties.

Skills

data-driven

cross-sell

upsell

omnichannel campaigns

SMS

in-app

website

Twilio Segment

analytics

lifecycle marketing

experimentation

A/B testing

campaign optimization

customer segmentation

revenue growth

growth marketing

campaign automation

Twilio

Cloud communications platform for developers

About Twilio

Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$243.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Vacation: Twilio offers generous annual time off in all countries for you to enjoy.

Healthcare: We are dedicated to helping our employees live longer and healthier lives through comprehensive health programs.

Retirement: Twilio cares about your retirement! We offer programs to help our employees plan for their retirement needs.

Family leave: At Twilio we recognize the importance of family. We offer generous maternity, paternity, and adoption leaves, as well as family medical care leave.

Earn your stripes: Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e‑books for continued learning and education.

Catered meals: We provide a variety of snacks, drinks, and catered meals in each of our locations.

Risks

End-of-life for Programmable Video tool may lead to customer dissatisfaction.

Layoffs of 295 workers could decrease morale and affect service quality.

Engagement with Qatalyst Partners suggests potential internal conflicts and strategic shifts.

Differentiation

Twilio integrates voice, video, messaging, and email into applications, enhancing communication capabilities.

The pay-as-you-go pricing model offers flexibility and scalability for businesses of all sizes.

Twilio's APIs enable developers to build and scale communication solutions efficiently.

Upsides

Acquisition of SendGrid enhances Twilio's email API offerings, boosting market share.

Collaboration with Jack Henry strengthens Twilio's presence in the financial services sector.

Partnership with CareNote expands Twilio's reach into specialized markets like pastoral care.

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