Growth Marketing Lead

The Growth Marketing Lead will build and own Rad AI's demand generation engine, developing the roadmap, executing campaigns, and scaling successful strategies. This role involves designing, launching, and optimizing integrated campaigns to drive qualified pipeline and accelerate revenue. Responsibilities include owning HubSpot operations, managing reporting and analytics, ensuring marketing investments deliver measurable results, and partnering closely with Sales, RevOps, Marketing Communications, and Product Marketing. The lead will build and run the full-funnel growth plan, including campaign strategy, budget allocation, and ongoing optimization. They will launch and manage programs across paid social, search, retargeting, ABM, email, and partner channels to generate high-quality leads. Additionally, they will own HubSpot configuration, workflows, lead scoring, and reporting, build dashboards to tie marketing efforts to pipeline and revenue, and continuously test messaging, creative, channels, and tactics to maximize ROI and conversion rates. The role also includes ensuring seamless lead management, SLA adherence, clear visibility into funnel performance, providing actionable insights and transparent reporting to the executive team, and establishing systems, processes, and benchmarks for future marketing engine expansion.