Growth Manager - Digital Marketing at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Physical Security, B2B SaaSIndustries

Requirements

Strong analytical skills
Creativity
Passion for growth
Onsite in San Mateo, CA (HQ)
Full-time

Responsibilities

Develop and execute strategies that drive pipeline growth through digital marketing campaigns focusing on channels such as LinkedIn, Meta, X, Google and Reddit
Manage the full lifecycle of marketing campaigns—from planning to execution—continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics
Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success
Track and analyze key campaign metrics, identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI; regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement
Drive customer acquisition through marketing campaigns across paid channels including LinkedIn, Meta, Youtube, Reddit and Google
Manage a 6-digit quarterly budget
Campaign planning, ideation and execution with a data-driven mindset

Skills

LinkedIn Ads

Meta Ads

Google Ads

Reddit Ads

YouTube Ads

Campaign Management

Campaign Optimization

A/B Testing

Data Analysis

Paid Media

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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