Growth & Performance Marketing Manager at Sofar Ocean

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Maritime, Shipping, Ocean TechnologyIndustries

Requirements

4+ years of experience in growth marketing, with a BA/BS in Marketing, Business, or a related field
Experience in growth marketing and performance marketing
Proven track record of building and scaling campaigns that drive measurable business impact
Data-driven mindset with analytical skills and a data-first approach to decision-making, testing hypotheses, and optimization
Expert-level experience with HubSpot, Clay, Google Tag Manager, and GA4, including automation and attribution
Proficiency in marketing automation tools (HubSpot)
Experience with web analytics (Google Analytics 4)
Knowledge of digital advertising platforms (SEM, Paid Social)
Strong project management and prioritization skills
Collaborative and proactive, with a bias for action

Responsibilities

Own and execute growth and performance marketing strategy in collaboration with brand, product, and content marketing to engage key accounts and drive qualified leads across target verticals
Own, execute, and optimize campaigns (email, SEM, paid social, webinars, sponsored content, customer lifecycle marketing, etc.) to exceed lead and conversion goals
Build and maintain campaign tracking and lead attribution systems using HubSpot, Google Tag Manager, and GA4 for data accuracy and actionable insights
Analyze and report on campaign performance, providing insights and recommendations to optimize and outperform industry benchmarks
Partner with sales team to align on targets, share insights, and improve lead quality and conversion across the funnel
Deeply understand target audiences (shipping, marine sensing, academia, government) to create effective campaign, content, and channel strategies
Own the campaign roadmap and calendar, ensuring clear milestones and progress tracking
Partner with design and content teams to develop marketing assets for paid campaigns, contributing to copywriting, editing, and QA

Skills

HubSpot

Google Tag Manager

GA4

SEM

Paid Social

Email Marketing

Webinars

Sofar Ocean

Real-time ocean data and analytics provider

About Sofar Ocean

Sofar Ocean provides real-time ocean intelligence through a global network of weather sensors. The company operates an autonomous buoy network that collects data on ocean conditions like water levels, storm surges, and weather patterns. This data is processed and made available on their ocean intelligence platform, allowing clients such as marine researchers, shipping companies, and coastal planners to measure, predict, and respond to changes in the ocean. Sofar Ocean differentiates itself by offering both hardware products, like the Spotter and Wayfinder systems, and subscription-based access to their data analytics platform, creating a dual revenue stream. The company's goal is to enhance sustainable ocean management and climate resilience by expanding their buoy network and improving data analytics capabilities.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$83.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Hardware, Social ImpactIndustries

51-200Employees

Risks

Emerging competition from open standards like Bristlemouth may challenge proprietary systems.

Shipping industry's slow decarbonization limits immediate growth for optimization platforms.

Reliance on continuous funding rounds indicates potential financial vulnerability.

Differentiation

Sofar Ocean offers real-time ocean intelligence through a global network of weather sensors.

Their autonomous buoy network provides critical data on ocean conditions and weather patterns.

The Wayfinder platform optimizes maritime routes, reducing fuel consumption and emissions.

Upsides

Recent $39 million funding will expand their buoy network and data analytics capabilities.

Growing demand for ocean data boosts Sofar Ocean's market potential and client base.

Partnerships in the Bristlemouth Pioneer program enhance technological innovation and market reach.

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