Global Marketing & Business Manager at Logitech

Cork, County Cork, Ireland

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer ElectronicsIndustries

Requirements

5+ years of experience in business and marketing roles for a major consumer brand with a strong innovation culture
Strong understanding of leveraging consumer behavior, targeting, insights, habits, and practices for developing marketing strategies and campaigns
Good knowledge of digital media, evolving digital marketing trends, and technologies (prior experience with AI-driven martech tools, marketing automation, or data analytics solutions is a plus)
Proven experience working with agencies (briefing, creative direction, feedback, budget management)
Strong ability and proven experience in business management, portfolio management, business and market analysis, opportunity sizing, and business case development
Good understanding of commercial principles and go-to-market strategies for retail

Responsibilities

Contribute to global strategies, portfolio, bring new products and campaigns to life, and partner with regional and global marketing and commercial teams to build Logitech brand and the business of the Logitech MX Master Series
Work with Consumer Insights, Product Management, Design, Engineering, Finance, Central and Regional Marketing and Commercial B2C and B2B teams to develop best-in-class products and services for Logitech MX Master Series
Determine and set ambitious business cases for new products and initiatives
Partner closely with global and regional commercial teams to execute and deliver on the strategy
Build and develop strong knowledge and advocacy for target audience across key markets
Drive development of marketing capabilities to drive awareness and conversion in digital, communication, and retail landscape; drive adoption of latest marketing technologies driven by AI, such as LLM optimization
Partner with Logitech Marketing community to optimize brand presence online, on packaging, and other touchpoints
Analyze and evaluate marketing and media performance to continually learn and improve
Develop comprehensive business and holistic marketing strategies, including marketing campaigns and toolkits, that drive Logitech brand, support MX portfolio, new product launches, and consumer campaigns, in collaboration with internal creative/marketing teams and/or external agencies
Drive profitable business growth via strong understanding of business performance, including sales and market share trends, competitive actions, key drivers of P&L and portfolio performance, providing regular analysis, action plan recommendations, and tracking (including P&L ownership, business case development, strategic portfolio management)

Skills

Marketing Strategy

Product Portfolio Management

Campaign Management

Consumer Insights

Product Management

Digital Marketing

B2B Marketing

B2C Marketing

Business Case Development

Marketing Technology

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees