[Remote] Senior Segment Marketing Manager, AI at Mural

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SoftwareIndustries

Requirements

SaaS experience (familiarity with SaaS metrics, digital channels, and product-led growth models)
7+ years in product marketing, with proven experience building integrated campaigns for technical audiences
Experience marketing to R&D teams; ability to understand their workflows, tools, and priorities
Strong research skills—comfortable conducting both quantitative and qualitative analysis to inform strategy
Exceptional project and stakeholder management skills, able to lead cross-functional initiatives end-to-end
Excellent communicator and storyteller and content creator, able to translate complex ideas into clear, compelling narratives
Comfortable experimenting with new approaches, including the use of AI tools to improve efficiency and insight generation

Responsibilities

Own messaging and positioning with a deep understanding of the Core and Admin segment
Understand the competitive landscape and translate it into pricing and packaging strategy
Nail product-market fit by surfacing customer insights, competitive intel, feedback, and trends to define pricing and packaging, target personas, and go-to-market strategy
Lead product launches, defining messaging, assets, and launch strategy for new features
Create high-impact content, developing scalable, audience-specific materials
Own customer communications (emails, release notes, in-product updates)
Enable sales & success by providing GTM teams with customer-facing assets and internal guides
Collaborate cross-functionally with product, creative, growth, GTM, and enablement teams
Partner with Marketing, Product, Lifecycle, and Sales to build cohesive campaigns
Track and analyze product usage, engagement, and lifecycle health for the segment

Skills

Key technologies and capabilities for this role

Market AnalysisCompetitive AnalysisGo-to-Market StrategyMessagingPositioningProduct-Market FitContent DevelopmentCustomer CommunicationsSales Enablement

Questions & Answers

Common questions about this position

What experience is required for this Senior Segment Marketing Manager role?

SaaS experience is required, including familiarity with SaaS metrics, digital channels, and product-led growth models. Candidates need 7+ years in product marketing with proven experience building integrated campaigns for technical audiences, experience marketing to R&D teams, and strong research skills for quantitative and qualitative analysis.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What is the team like for this position at Mural?

This role is part of the Marketing & Strategy insights team, where segment marketing managers own the go-to-market strategy for defined audiences. It is a highly cross-functional role partnering directly with Product, Sales, Lifecycle, and Design teams.

What makes a strong candidate for this Senior Segment Marketing Manager position?

Strong candidates will have SaaS experience, 7+ years in product marketing for technical audiences like R&D teams, and strong research skills. Experience with competitive analysis, product launches, and cross-functional collaboration in a data-driven environment will stand out.

Mural

Digital workspace for team collaboration

About Mural

MURAL provides a digital workspace platform that enhances collaboration and creativity among teams. It allows users to brainstorm, plan, and design together in real-time, regardless of their location. The platform features digital whiteboards, sticky notes, templates, and integrates with other productivity tools, helping teams visualize ideas and streamline workflows. MURAL serves a wide range of clients, including businesses, educational institutions, and non-profits, and operates on a subscription-based model, offering different pricing tiers based on user count and features. This model supports a steady revenue stream and enables ongoing improvements to the service. MURAL distinguishes itself by focusing on uptime and reliability, ensuring that clients can depend on the platform for consistent service.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$210.9MTotal Funding

SERIES_CCompany Stage

Enterprise Software, EducationIndustries

501-1,000Employees

Benefits

Competitive salary

Fully remote team

401(k)

Flexible time off

Company equity

Parental leave

Health insurance

End of Year closure

Fertility benefits

Flexible monthly stipend

Free premium Mural account

Risks

Competition from AI-powered tools by Microsoft and Google threatens market share.

Subscription model may suffer during economic downturns as businesses cut costs.

New brand and UI changes may not appeal to all existing users, risking churn.

Differentiation

Mural offers AI-powered features enhancing productivity and creative collaboration.

Partnership with Theta Lake provides unique compliance solutions for digital whiteboarding.

Mural's new brand identity and UI focus on intuitive and engaging user experiences.

Upsides

AI integration positions Mural as a leader in digital collaboration innovation.

Compliance solutions with Theta Lake cater to financial services' secure collaboration needs.

Winning Microsoft Partner of the Year boosts Mural's credibility and market reach.

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