Gen AI GTM Specialist

India

Apply with AI Apply

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Biotechnology, Digital MediaIndustries

Requirements

Candidates must possess exceptional communication skills, including strong verbal, written, and presentation abilities. A passion for sales enablement and AI, with a customer and seller focus, is essential. Proven experience in sales enablement, pre-sales, or SaaS sales content creation is required, along with familiarity with generative AI tools like ChatGPT, Claude, and Gemini, and sales platforms such as CRM, Outreach, and SalesScreen. Expertise in objection handling, including designing frameworks and playbooks, and a solid understanding of SaaS sales cycles with emphasis on consultative selling, renewals, and cross-sell/upsell motions are necessary. A problem-solving attitude, analytical approach, and a positive, organized, growth-oriented mindset are also key requirements.

Responsibilities

The Gen AI GTM Specialist will drive AI-powered sales workflows by building and maintaining a library of GPTs and prompt packs for various sales stages and motions, ensuring they are simple, scalable, and embedded into sellers' daily tools. They will map AI-driven content to each sales stage, providing sellers with contextual messaging, case studies, and CTAs tailored to customer personas and industries. The role involves developing AI-assisted objection handling frameworks and standardizing guidelines into reusable playbooks, as well as helping sellers craft personalized, customer-ready communications through AI workflows and training specialists and managers on prompt customization. Continuous improvement will be achieved by tracking adoption, usage, and impact of AI-enabled workflows, A/B testing prompts, and refining GPTs based on seller feedback. Collaboration with marketing to convert campaign assets into AI-driven sales content and with product and data teams to align AI workflows with new launches and GTM plays is also a key responsibility.

Skills

Generative AI

Go-to-Market Strategy

GPT

Prompt Engineering

Sales Enablement

CRM

Outreach

Salesforce

Data Analysis

Workflow Automation

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

Land your dream remote job 3x faster with AI

Try Jobo Free