GTM Technical Enablement Lead

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Artificial Intelligence, Sales Technology, Marketing TechnologyIndustries

Requirements

Candidates should have over 5 years of relevant experience in Sales Engineering, Solutions Consulting, Technical Enablement, or a similar technical GTM role within a SaaS or AI-focused technology company. Proven experience with modern GTM tech stacks, CRM, automation tools, and AI-driven platforms is required, along with exceptional communication and presentation skills to articulate complex technical concepts clearly to diverse audiences and translate product capabilities into clear customer value narratives.

Responsibilities

The GTM Technical Enablement Lead will lead the design, implementation, and continuous improvement of technical enablement strategies and programs for GTM teams. Responsibilities include creating and delivering engaging technical enablement materials such as product demos, technical playbooks, and competitive positioning. They will collaborate with product, engineering, and marketing teams to translate product innovations into actionable content, define and track enablement success metrics, and ensure GTM teams understand the value of an agentic AI-driven sales approach. The role also involves partnering with GTM leadership on strategic initiatives and staying current with GTM tech stack trends.

Skills

Technical Enablement

Go-to-Market Strategy

Sales Enablement

Solutions Consulting

Customer Success

AI Platform

Product Demos

Technical Playbooks

Competitive Positioning

Sales Narratives

Apollo.io

Sales intelligence and engagement platform

About Apollo.io

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$244.3MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning

Risks

Rapid growth may strain Apollo.io's operational capabilities and customer service.

New executive hires could lead to strategic shifts misaligned with customer expectations.

Emerging competitors like Zitadel may challenge Apollo.io's market position.

Differentiation

Apollo.io offers verified contact data for over 210 million B2B contacts.

The platform integrates sales intelligence with engagement tools in one unified solution.

Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

Upsides

Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.

The company raised $250 million, reaching a valuation of $1.6 billion.

Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

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