GTM Technical Enablement Lead

About Apollo.io

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Role Overview

Apollo.io is seeking a seasoned GTM Technical Enablement Lead to drive and scale our enablement programs across sales, solutions consulting, and customer success teams. In this pivotal role, you'll empower our customer-facing teams to confidently position Apollo’s agentic AI platform, ensuring they deeply understand how our technology transforms traditional GTM tech stacks into streamlined, AI-driven engines that accelerate pipeline generation.

You will leverage your blend of technical expertise, sales acumen, and enablement experience to ensure teams can translate technical capabilities into strategic customer value, driving adoption, satisfaction, and growth.

What You'll Be Responsible For

• Leading the design, implementation, and continuous improvement of Apollo’s GTM technical enablement strategies and programs.
• Creating and delivering engaging, insightful technical enablement materials including product demos, technical playbooks, competitive positioning, and sales narratives.
• Collaborating closely with product, engineering, and marketing teams to distill complex product innovations into clear, actionable content.
• Defining and tracking clear success metrics for enablement effectiveness, adjusting strategies based on feedback and data insights.
• Ensuring the Apollo GTM teams deeply understand and can effectively articulate the business value of an agentic AI-driven sales approach.
• Partnering closely with GTM leadership to drive strategic enablement initiatives aligned with Apollo’s growth objectives.
• Staying current with GTM tech stack trends and proactively incorporating emerging technologies and methods into enablement programs.

Day in the Life

• Designing and delivering interactive enablement sessions and workshops to sales, solutions, and customer success teams.
• Conducting technical deep-dives and training sessions to enhance team proficiency in Apollo’s product suite and agentic AI workflows.
• Continuously assessing team enablement needs and swiftly adapting content and delivery approaches.
• Serving as a technical enablement champion, proactively engaging teams to uncover knowledge gaps and foster continuous learning.
• Regularly collaborating cross-functionally with product and engineering to stay ahead of platform updates, ensuring GTM teams remain informed and agile.
• Providing coaching and consultative support to sales and solutions teams on complex customer scenarios and product positioning.

Requirements

• 5+ years of relevant experience in Sales Engineering, Solutions Consulting, Technical Enablement, or a similar technical GTM role.
• Proven track record in a technical sales enablement role within a SaaS or AI-focused technology company.
• Hands-on experience with modern GTM tech stacks, CRM, automation tools, and AI-driven platforms.
• Exceptional communication and presentation skills; comfortable articulating complex technical concepts clearly to diverse audiences.
• Demonstrated ability to translate product capabilities into clear customer value narratives.
• Experience