Full Stack Marketing Manager & UA/Lead Gen Entrepreneur at Potion

Tel Aviv-Yafo, Tel Aviv District, Israel

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing, TechnologyIndustries

Requirements

5+ years of experience and proven track record in growing paid acquisition efforts with large budgets at scale
English - mother tongue level - MUST
Hands on PPC experience - MUST
Experience working in a product led company - MUST
Experience building data-driven marketing funnels and integrated campaigns using marketing automation tools
Robust data analysis skills and experience with analytics tools, and ability to drive actionable insights
Problem-solving abilities with results and detail oriented approach
Ability to communicate results to management in a clear executive summary format
Self-motivated, proactive team player with a positive attitude
Ability to be agile and work in a fast and dynamic start up environment

Responsibilities

Optimise Powtoon’s existing traffic engines (Google, Meta, Linkedin)
Monitor website analytics and drive ongoing optimization
Build an acquisition strategy to supplement Powtoon’s existing traffic engines
Use the most cutting edge tools, technologies and best practices
Scale and reach new audiences and niches
Collaborate with a team of marketing specialists
Act as an owner, identifying and spearheading new growth opportunities
Develop and launch innovative marketing and growth strategies that create competitive advantages
Operate with an entrepreneurial mindset, experimenting with unconventional tactics

Skills

PPC

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Data Analysis

Marketing Automation

Paid Acquisition

Potion

Designs user experiences for cultural organizations

About Potion

Potion specializes in enhancing user experiences through digital design and interactive technology. The firm works with a variety of clients, including museums, educational institutions, and cultural organizations, to create tailored solutions that meet their specific needs. Potion's process involves project-based collaborations, where they conduct user research, develop product strategies, and specify technology requirements to ensure the final product aligns with client goals. Unlike many competitors, Potion has a strong focus on understanding the unique challenges of cultural and educational sectors, which has earned them multiple awards, including the Communication Arts Interactive Annual Awards and the Webby Awards. The company's goal is to transform how users interact with digital content, making it more engaging and effective.

New York City, New YorkHeadquarters

2018Year Founded

$6.1MTotal Funding

ACQUISITIONCompany Stage

Consulting, DesignIndustries

11-50Employees

Benefits

Hybrid Work Options

Risks

Integration challenges with Hyperquake may lead to operational disruptions.

Competitive landscape pressures Potion's pricing strategy with lower-cost solutions.

Reliance on project-based revenue could lead to financial instability during downturns.

Differentiation

Potion specializes in transforming user experiences through innovative digital design solutions.

The company has a strong reputation for inclusive digital storytelling and immersive content.

Potion's project-based model allows for customized solutions tailored to client needs.

Upsides

AI-driven personalization enhances Potion's interactive technology offerings.

Growing demand for AI-powered R&D tools aligns with Potion's formulation tools.

Acquisition by Hyperquake expands Potion's digital offerings and creative capabilities.

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