[Remote] Lead Gen Analyst at Sojern

Omaha, Nebraska, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, AdvertisingIndustries

Requirements

BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or a related field
2-4 years of hands-on experience in a data or business analytics role
1-2 years of experience with email marketing, digital marketing, or lead generation platforms
2+ years of Salesforce experience
Experience with email automation tools and platforms, and a strong understanding of lead generation best practices
Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, and Tableau
Excellent oral and written communication skills, with the ability to communicate strategy and methodology to various teams
A positive, goal-oriented, and high-energy attitude, and the ability to work in a fast-paced environment, balance multiple priorities, and work with remote teams

Responsibilities

Develop and optimize processes for lead generation campaigns on channels such as email, LinkedIn, etc., using a variety of internal and external platforms to ensure campaigns perform at or above expected performance benchmarks
Research and integrate a tool or add-on for automatic data enrichment for Sojern prospects
Analyze campaign performance metrics such as open rates, click rates, and pitches booked to derive actionable insights and show the value of our optimizations
Partner with the Sales and Marketing teams to define campaign targeting needs, requirements, internal tracking processes and plans to meet lead generation goals, ensuring lead generation efforts align with Marketing efforts
Build and maintain various reporting and dashboards aimed at process optimization and sales growth
Utilize platform features, including A/B testing, AI email copy, and LinkedIn capabilities, to enhance outreach effectiveness
Create processes to track the outcomes of optimizations to demonstrate the value of changes
Ensure internal tools are aligned and communicating to avoid data discrepancies
Leverage data enrichment and email verification features within platforms to maintain high data quality for prospect lists
Create and maintain documentation of best practices for email lead generation and roll out these strategies to the sales team
Apply problem-solving and analytical skills to optimize campaigns, and communicate insights and methodology to multiple internal stakeholders
Assist with platform integrations and provide training to internal teams on how to best utilize features for lead generation
Be rigorously data-driven in every aspect of work, from analysis to communication
Partner with Sales to ensure processes are developed, enhanced, and adjusted to maintain pipeline health as new tools are integrated

Skills

Key technologies and capabilities for this role

Lead GenerationEmail CampaignsLinkedInData AnalysisCampaign OptimizationData EnrichmentPerformance MetricsOpen RatesClick RatesReportingDashboardsSales PartnershipMarketing CollaborationProcess DevelopmentSQLExcel

Questions & Answers

Common questions about this position

What are the main responsibilities of the Lead Gen Analyst role?

The role involves developing and optimizing lead generation campaigns on channels like email and LinkedIn, analyzing performance metrics, partnering with Sales and Marketing teams, building reporting dashboards, and creating documentation of best practices.

What skills are essential for this position?

Key skills include deep-dive analysis of campaign performance data, problem-solving, being rigorously data-driven, and strong communication to share insights with stakeholders across Sales, Marketing, and other teams.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for the Lead Gen Analyst role?

This information is not specified in the job description.

What kind of team will I be working with in this role?

You will support and partner with Sales, Client Success Manager, Commercial Leadership, Marketing, and Finance teams as part of the Commercial Strategy team, ensuring collaborative and non-siloed efforts.

Sojern

Travel marketing platform using AI insights

About Sojern

Sojern operates a marketing platform specifically designed for the travel industry, utilizing artificial intelligence and data science to help businesses understand traveler behavior. The platform serves clients such as hotels, airlines, and tourist attractions by providing insights that enable them to identify and reach their target customers effectively. Sojern's tools allow businesses to deliver tailored marketing messages across multiple channels, enhancing customer engagement and optimizing marketing performance to maximize their budgets. Additionally, Sojern offers features like customizable in-stay surveys and automated messaging to improve the guest experience and support overburdened staff. The company's goal is to empower travel businesses with deeper insights and more effective marketing strategies.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$159MTotal Funding

SERIES_DCompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Company Match

401(k) Retirement Plan

Flexible Work Hours

Remote Work Options

Stock Options

Unlimited Paid Time Off

Paid Parental Leave

Wellness Program

Mental Health Support

Professional Development Budget

Conference Attendance Budget

Home Office Stipend

Phone/Internet Stipend

Company Equity

Risks

Agentic AI could disrupt traditional digital marketing strategies, impacting Sojern's model.

Regulatory challenges may arise from expanding guest experience solutions to Europe.

Increased competition from other platforms leveraging Cloudbeds and Oracle partnerships.

Differentiation

Sojern leverages AI to provide insights into traveler behavior for targeted marketing.

The platform integrates with Cloudbeds and Oracle for enhanced accuracy and tracking.

Sojern's Guest Experience Solutions improve guest satisfaction and operational efficiency.

Upsides

AI-driven personalization in travel marketing is gaining traction, enhancing customer engagement.

Integration with Oracle Cloud Marketplace expands Sojern's reach and capabilities.

Expansion of guest experience solutions to Europe opens new market opportunities.

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