[Remote] Lead Gen Analyst at Sojern

Omaha, Nebraska, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or a related field
2-4 years of hands-on experience in a data or business analytics role
1-2 years of experience with email marketing, digital marketing, or lead generation platforms
2+ years of Salesforce experience
Experience with email automation tools and platforms, and a strong understanding of lead generation best practices
Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, and Tableau
Excellent oral and written communication skills, with the ability to communicate strategy and methodology to various teams
A positive, goal-oriented, and high-energy attitude, and the ability to work in a fast-paced environment, balance multiple priorities, and work with remote teams

Responsibilities

Develop and optimize processes for lead generation campaigns on channels such as email, LinkedIn, etc., using a variety of internal and external platforms to ensure campaigns perform at or above expected performance benchmarks
Research and integrate a tool or add-on for automatic data enrichment for Sojern prospects
Analyze campaign performance metrics such as open rates, click rates, and pitches booked to derive actionable insights and show the value of our optimizations
Partner with the Sales and Marketing teams to define campaign targeting needs, requirements, internal tracking processes and plans to meet lead generation goals
Build and maintain various reporting and dashboards aimed at process optimization and sales growth
Utilize platform features, including A/B testing, AI email copy, and LinkedIn capabilities, to enhance outreach effectiveness
Create processes to track the outcomes of optimizations to demonstrate the value of changes
Ensure our internal tools are aligned and communicating so as not to create any data discrepancies
Leverage data enrichment and email verification features within our platforms to maintain high data quality for our prospect lists
Create and maintain documentation of best practices for email lead generation and roll out these strategies to the sales team
Assist with platform integrations and provide training to internal teams on how to best utilize features for lead generation
Partner with Sales to ensure processes are developed, enhanced and adjusted to maintain pipeline health as new tools are integrated

Skills

Sojern

Travel marketing platform using AI insights

About Sojern

Sojern operates a marketing platform specifically designed for the travel industry, utilizing artificial intelligence and data science to help businesses understand traveler behavior. The platform serves clients such as hotels, airlines, and tourist attractions by providing insights that enable them to identify and reach their target customers effectively. Sojern's tools allow businesses to deliver tailored marketing messages across multiple channels, enhancing customer engagement and optimizing marketing performance to maximize their budgets. Additionally, Sojern offers features like customizable in-stay surveys and automated messaging to improve the guest experience and support overburdened staff. The company's goal is to empower travel businesses with deeper insights and more effective marketing strategies.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$159MTotal Funding

SERIES_DCompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Company Match

401(k) Retirement Plan

Flexible Work Hours

Remote Work Options

Stock Options

Unlimited Paid Time Off

Paid Parental Leave

Wellness Program

Mental Health Support

Professional Development Budget

Conference Attendance Budget

Home Office Stipend

Phone/Internet Stipend

Company Equity

Risks

Agentic AI could disrupt traditional digital marketing strategies, impacting Sojern's model.

Regulatory challenges may arise from expanding guest experience solutions to Europe.

Increased competition from other platforms leveraging Cloudbeds and Oracle partnerships.

Differentiation

Sojern leverages AI to provide insights into traveler behavior for targeted marketing.

The platform integrates with Cloudbeds and Oracle for enhanced accuracy and tracking.

Sojern's Guest Experience Solutions improve guest satisfaction and operational efficiency.

Upsides

AI-driven personalization in travel marketing is gaining traction, enhancing customer engagement.

Integration with Oracle Cloud Marketplace expands Sojern's reach and capabilities.

Expansion of guest experience solutions to Europe opens new market opportunities.

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