Sr. Director, Customer Outcomes Journey
SmartsheetSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Data Science, BiotechnologyIndustries
Requirements
Candidates should possess a keen interest in CRM, a strong technical background, and experience working with large datasets. They should be able to examine data to facilitate opportunities and insights within the customer journey, including paths to HVAs and understanding drop-off rates through the conversion funnel. The ideal candidate will have experience analyzing large datasets, typically of multichannel marketing campaigns, to tease out insights and identify performance drivers, potentially involving channels associated with lower-funnel marketing and communications, as well as elements of the mid- and upper-funnel.
Responsibilities
The Senior Experience Analyst will create client outputs including monthly dashboards, quarterly deep-dive reports, and ad hoc analysis, develop data-driven hypotheses on performance of marketing assets, tie campaign engagement to tangible business outcomes for ROI calculation, and work closely with the broader Marketing Science team to improve data fidelity and accessibility. They will also collaborate across the enterprise with Strategy, Enablement, Technology, and Data Science teams, drive efficiencies and standardization by automating data processing workflows, provide critical QA/QC function, and contribute to workflow efficiency improvements and more effective ideation.
Skills
CRM
Data Analysis
Customer Journey
Marketing
Communication Programs
Customer Experience
Engagement
Campaigns
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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