[Remote] Marketing Analyst I at Cars Commerce

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

1-2 years professional experience in a marketing analytics role
Technical skills in tools like AWS Redshift, Tableau, Python, and R

Responsibilities

Support B2C marketing, B2B marketing, and Commerce Media teams by helping to identify and translate measurement needs into actionable analyses, reports, and dashboards
Synthesize internal and third-party data into actionable insights about marketing performance, shopper behavior, and customer value delivery
Clearly communicate insights and recommendations to internal stakeholders
Actively participate in cross-functional initiatives, collaborating with team members to achieve and measure project success
Lead development of analysis and insights
Create and maintain compelling, intuitive dashboards to enable the business with critical metrics, with a focus on data automation, performance insights, and actionable data visualizations
Leverage technical tools to maintain ETL processes, implement data QA best practices, and analyze data within cloud environments
Work with marketing teams to develop insights and recommendations about campaign performance, optimization opportunities, and channel growth opportunities
Support the compilation and analysis of consumer marketing KPIs (i.e. leads, visits, UVs) for use in marketing and cross-functional business reviews

Skills

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters

1998Year Founded

IPOCompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.

Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.

Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.

The platform provides valuable insights and data to automotive businesses.

Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.

AI-driven personalization enhances user experience and engagement on Cars.com.

The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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