Senior Manager, Field Marketing
LegionSalary not specified
Field Marketing, Senior Specialist - South Pacific at Rockwell Automation
Melbourne, Victoria, Australia
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Industrial Automation, ManufacturingIndustries
Requirements
- Bachelor's Degree in Marketing / Business Management or equivalent
- 6+ years of experience in marketing
- Experience with PR, digital and social marketing programs, marketing tools and systems
- Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics
- Solid business and financial experience to develop and support marketing plan observing budget. Experienced budget management skills
- Prior experience in B2B, technology or software marketing preferred
Responsibilities
- Support development and build the annual marketing plan which supports the strategic growth priorities for the region in partnership with Sales and Department management teams driving solid focus on Return on investment, strengthening Rockwell Automation brand, and accelerating customer decision making/buying process
- Ensure and lead a digital first mindset in all tactics
- Define event and campaign Key Performance Indicators (KPIs) with Sales, and ensure these goals are met
- Monitor implementation of the marketing plan and ensure adherence to budget. Perform ROI analysis on campaigns and events. Manage the lead to revenue process
- Define and work on Public Relations (PR) and social media activities for thought leadership promotion in the region aligned with Asia Pacific and Global brand guidelines and corporate main messages
- Build relationships with regional distributor and channel partners to leverage, create demand creation programs to lead business amplification
- Partner with Asia Pacific, Global and local teams to bring campaigns to life and be involved in main programs for Asia Pacific marketing team as defined
- Create alignment and consistency of brand messaging through all programs channels and media
- Build relationships with customers, partners, 3rd party agencies and media to identify opportunities for driving brand awareness and lead generation
- Support and mentor SPR Field Marketing team
Skills
Field Marketing
Marketing Planning
ROI Analysis
Digital Marketing
Event Management
Campaign Management
KPI Definition
Budget Management
PR
Social Media
Lead Generation
Rockwell Automation
Industrial automation and information technology solutions
About Rockwell Automation
Rockwell Automation provides hardware, software, and services aimed at improving operational efficiency and sustainability in various industries, including manufacturing and food and beverage. Their products work by integrating advanced technology to streamline processes, enhance reliability, and reduce operational costs. This includes alarm notification software, cybersecurity solutions, and computerized maintenance management systems. What sets Rockwell Automation apart from competitors is their strong emphasis on sustainability and tailored solutions for specific industry needs, helping clients meet environmental standards and improve productivity. The company's goal is to drive better outcomes for clients through technological innovation and comprehensive support.
Milwaukee, WisconsinHeadquarters
1903Year Founded
$39.1MTotal Funding
IPOCompany Stage
Industrial & Manufacturing, Enterprise Software, CybersecurityIndustries
10,001+Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Holidays
Paid Time off
Parental Leave
Caregiver Leave
Flexible Work Hours
Risks
Emerging AI-driven automation companies threaten Rockwell's market share with competitive solutions.
Rapid AI advancements may outpace Rockwell's offerings, requiring significant R&D investment.
Supply chain vulnerabilities, especially in semiconductors, could disrupt Rockwell's production schedules.
Differentiation
Rockwell Automation integrates cutting-edge technology to enhance operational efficiency and sustainability.
The company offers tailored solutions for diverse industries, including manufacturing and food and beverage.
Rockwell Automation emphasizes sustainability, helping clients meet environmental standards and consumer demands.
Upsides
Increased adoption of AI-driven predictive maintenance aligns with Rockwell's focus on operational efficiency.
The rise of Industry 4.0 technologies drives demand for Rockwell's integrated automation solutions.
Growing digital twin technology market offers expansion opportunities for Rockwell's software offerings.
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