Field Marketing Manager

South Africa

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI-powered data security, Data Management, CybersecurityIndustries

Requirements

The Field Marketing Manager must have experience in the data management industry, including AI, Cyber Security, Compliance, and Governance. They should possess knowledge of the full marketing mix, including ABM, events, digital, social, omni-channel campaigns, and channel/alliances marketing. Experience working with C-level executives and technical personas is required, as is experience in a sales-focused tech corporation. The ideal candidate will be a strong communicator, capable of building trust with sales and channel partners, and have a proven track record of measurement and ROI. The ability to influence regional stakeholders and negotiate effectively within a global matrixed organization is critical.

Responsibilities

The Field Marketing Manager will be responsible for scaling the Cohesity brand and driving pipeline in net new and existing accounts within the Emerging and LATAM regions. This includes developing and executing a marketing strategy and plan to drive awareness, engagement, and demand across various account segments, focusing on customer retention, expansion, and acquisition. They will optimize budget allocation for marketing activities, design and implement pipeline generation and acceleration programs in collaboration with sales and channel teams, and plan, manage, and execute high-impact physical and virtual events. The role also involves developing and implementing target account strategies to support account-based selling.

Skills

Field Marketing

Cyber Security

Data Management

ABM

Event Marketing

Digital Marketing

Social Media Marketing

Omni-channel Marketing

Channel Marketing

Alliance Marketing

Lead Management

Pipeline Generation

C-level Engagement

Cohesity

Data management solutions for enterprises

About Cohesity

Cohesity specializes in data management solutions for data centers and cloud environments. Its main products, the Cohesity DataPlatform and Cohesity DataProtect, help businesses consolidate tasks like backup, recovery, and data storage into one platform, making it easier to manage large amounts of data while reducing complexity and costs. Unlike many competitors, Cohesity focuses on simplifying data management for medium to large enterprises across various industries, including finance and healthcare. The company's goal is to help businesses manage, protect, and gain insights from their data more efficiently.

San Jose, CaliforniaHeadquarters

2013Year Founded

$642MTotal Funding

SECONDARYCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Health & Wellness - Managing emotional and physical health are key to living happier lives. Cohesity employees enjoy access to exercise and meditation apps, e-Learning resources, Scribd, and more.

Parental Leave - Cohesity offers salary continuation in coordination with other benefits up to 20 weeks for maternity leaves. Up to four weeks of child bonding leave is offered to non-birth parents.

Personal Time - Our unlimited PTO policy ensures that you have work-life wellbeing and flexibility when you need it.

Financial - Cohesity offers a competitive salary, pay-for-performance bonus plan, retirement savings plan, flexible spending accounts, commuter checks, and more.

Risks

Emerging competition from startups like Eon challenges Cohesity's market position.

Integration challenges from Veritas acquisition could disrupt operations.

New leadership roles may lead to transitional challenges in company culture.

Differentiation

Cohesity integrates AI to enhance data insights and protection, setting it apart.

Their hyper-converged secondary storage simplifies data management for enterprises.

Cohesity's recognition as AWS Global Storage Partner of the Year boosts its credibility.

Upsides

Strategic partnership with NVIDIA enhances AI-driven data management solutions.

Acquisition of Veritas Technologies expands Cohesity's market share in data protection.

Deepening partnership with CrowdStrike strengthens cybersecurity offerings against data breaches.

Land your dream remote job 3x faster with AI

Try Jobo Free