Field Marketing Manager at Spring Health

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, HealthtechIndustries

Requirements

4+ years of marketing experience with a strong focus on direct mail and out-of-home campaigns
Hands-on expertise in executing and optimizing field marketing programs
Proficiency with project management tools
Excellent attention to detail and ability to juggle multiple campaigns simultaneously
Expert vendor and budget management capabilities
Excellent communication, presentation, and stakeholder management skills

Responsibilities

Own end-to-end planning, execution, and reporting for direct mail and other out-of-home campaigns
Use project management tools (Asana) to scope, schedule, track, and deliver each campaign on time and on budget
Partner closely with customer success, creative, digital, and sales teams to define objectives, coordinate assets, and align on target audiences
Set up and maintain campaign tracking frameworks; analyze performance data and deliver clear, actionable reports to stakeholders
Coordinate with vendors for print production, mailing services, and other execution partners
Drive continuous optimization through A/B testing of creative, messaging, channel mix, and targeting
Communicate campaign status and results through regular updates, dashboards, and presentations

Skills

Field Marketing

Direct Mail

Print Marketing

Events Management

Campaign Planning

Campaign Execution

Performance Reporting

Team Management

Marketing Strategy

Brand Awareness

Pipeline Growth

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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