[Remote] College Marketing Representative - Seattle at Sony Music Entertainment

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Undergraduate Student currently enrolled in a 4 year university in Seattle with a minimum of 2 years left prior to graduation
Able to manage own hours and be accountable for assigned work
Passion for music, understanding of how peers discover and consume music, and interest in music business & marketing
Understanding of social media marketing, current on trends, and active presence on TikTok, Instagram, Twitter, Facebook
Availability of 20 hours per week
Well-written, well-spoken, team player, and excellent communicator
Transportation methods and live within 30 minutes of Seattle
Flexible schedule for team conference calls and tour coverage

Responsibilities

Promote 5-10 artists per month, as well as one-off promotions
Implement digital and in-person marketing strategies in college town and on campus
Work with local businesses, record stores, DJs, promoters, campus organizations, etc
Host listening events and organize campus activations
Create digital content for social media to support artists
Organically create awareness of artists by liaising with influencers (college radio, DJs, student organizations, etc.)
Maintain a local social media presence promoting artists
Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
Research apps, forums, and networks for the 18-24yr old demographic for each artist
Research & attend local and campus events to facilitate artist promotion
Attend artist shows to hand out promotional tools and get feedback
Submit a detailed report on marketing successes and initiatives for each campaign

Skills

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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