Senior Ad Operations Manager
Life360Salary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Ad TechIndustries
Requirements
Candidates should possess 7+ years of experience in analytics, data operations, or optimization within a high-scale programmatic environment such as an SSP, DSP, or ad exchange, along with expert-level SQL skills, particularly in BigQuery or a similar large-scale data platform. A strong background in data analysis, statistics, or experimentation, including the ability to interpret noisy signals and guide decision-making with evidence, is required.
Responsibilities
The Exchange Optimization Lead Analyst will analyze large-scale exchange data to identify actionable insights and optimization opportunities, design and execute experiments to test hypotheses around traffic shaping and monetization levers, develop and maintain dashboards and reports to monitor key exchange metrics, partner with product, engineering, and data science teams to refine exchange logic, and serve as an internal subject matter expert on bid request data quality and exchange performance. They will also translate complex data findings into strategic recommendations and collaborate across demand and supply teams to identify and address bottlenecks and inefficiencies.
Skills
SQL
Data Analysis
Statistical Thinking
Data-driven Optimization
Experiment Design
Ad Exchange
OpenX
Programmatic advertising platform for digital inventory
About OpenX
OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.
Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees
Benefits
Professional Development Budget
Risks
Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.
Differentiation
OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.
Upsides
OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.
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