Digital Media & Audience Analyst

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Healthcare Analytics, Healthcare IntelligenceIndustries

Requirements

Candidates should have 1-3 years of experience in digital media, ad tech, or ad operations, with a baseline understanding of digital marketing. A background in healthcare marketing is preferred. Strong analytical abilities, excellent attention to detail, proficiency in MS Office (especially Excel), and the ability to learn new platforms independently are essential. Experience with programmatic trading, Google Ads, Meta Business Manager, LinkedIn Ads, LookerStudio, LiveRamp, and various media vendors like The Trade Desk, DeepIntent, and PulsePoint are considered advantageous.

Responsibilities

The Digital Media & Audience Analyst will execute cross-platform digital campaigns and audience strategies, owning campaign upload, maintenance, and reporting. They will create and implement tracking and tagging elements, collaborate on campaign and audience strategies, and manage campaigns across platforms like Google, Facebook, LinkedIn, and DSPs. Responsibilities include compiling client-facing reports with optimizations and insights, defining and managing audience targeting, and distributing Definitive Healthcare Audience segments programmatically. The role also involves managing operations tasks in Jira, troubleshooting audience segment delivery issues, and escalating operational challenges with proposed solutions.

Skills

Digital Media

Audience Strategy

Cross-platform Digital Campaigns

Campaign Execution

Campaign Upload

Campaign Maintenance

Reporting

Data-driven Insights

Optimization

Audience Recommendations

Audience Distribution

D2C Campaigns

HCP Campaigns

Tracking

Tagging

Definitive Healthcare

Healthcare data analytics and commercial intelligence

About Definitive Healthcare

Definitive Healthcare provides healthcare commercial intelligence by gathering and analyzing data to assist businesses in the healthcare sector. Their services are aimed at clients such as biopharmaceutical companies, medical device manufacturers, and healthcare providers, helping them make informed decisions. The company offers subscription-based access to a comprehensive database and analytics tools, allowing clients to identify market opportunities and understand competitive landscapes. This model is scalable, catering to both large enterprises and smaller organizations. Definitive Healthcare differentiates itself through its focus on actionable intelligence that accelerates commercial success for its clients. Additionally, the company fosters a positive workplace culture, emphasizing diversity, equity, and inclusion, and providing comprehensive employee benefits.

Framingham, MassachusettsHeadquarters

2011Year Founded

$9.1MTotal Funding

IPOCompany Stage

Data & Analytics, HealthcareIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Company Match

Flexible Work Hours

Risks

Integration of Populi acquisition may disrupt service delivery and client satisfaction.

Strategic shifts under new CEO may not align with current client expectations.

Resource allocation for new products may impact quality of existing services.

Differentiation

Definitive Healthcare offers a unique SaaS platform for healthcare commercial intelligence.

The company provides tailored solutions for biopharma, medtech, and healthcare providers.

Their subscription model allows scalable access to comprehensive data and analytics tools.

Upsides

Growing demand for healthcare data analytics boosts Definitive Healthcare's market potential.

New CEO Kevin Coop brings extensive experience in data-focused business growth.

Recent product launches like Monocl Conferences and Carevoyance expand service offerings.

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