Enterprise Marketing Manager at Snowflake

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, SaaSIndustries

Requirements

10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
Bachelor's Degree in Marketing, Business Administration, or related field
Ability to understand and communicate to diverse technical and non-technical audiences
Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
Experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
Experience building and delivering enterprise field marketing campaigns, events, executive and key account programs and joint partner activity
Hands-on execution ability with effective project and time management
Project management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven
Ability to maintain an optimistic, approachable, and proactive attitude
Fluent in Japanese and business level English

Responsibilities

Identify Japan enterprise market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams
Develop & implement end-to-end enterprise marketing programs including ABM, CEC, executive engagement, demand generation, joint partner programs and industry specific initiatives
Identify the most compelling & effective enterprise marketing materials and messaging including case studies, whitepapers for key accounts
Engage & maintain direct alignment with Sales and cross-functional teams in terms of all pre/post event communications, and enterprise marketing-driven campaigns/promotion strategies
Own & drive executions within budget, logistics, timelines & vendor management
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement

Skills

Key technologies and capabilities for this role

B2B MarketingABMDemand GenerationExecutive EngagementGo-to-Market StrategySaaS MarketingVendor ManagementROI AnalysisEvent ManagementCross-Functional Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Enterprise Marketing Manager role?

Candidates need 10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS, along with a Bachelor's Degree in Marketing, Business Administration, or related field. Key skills include hands-on execution of enterprise field marketing campaigns, project management, and fluency in Japanese and business-level English.

What are the key responsibilities of this position?

The role involves driving pipeline generation through enterprise marketing programs like ABM, executive engagement, and demand generation, developing Go-to-Market strategies, managing campaigns within budget, and evaluating ROI while collaborating with sales and cross-functional teams.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Enterprise Marketing Manager position?

A strong candidate is a highly-organized self-starter with 10+ years in B2B enterprise software marketing, excellent project management skills, fluency in Japanese and English, and a proactive attitude with experience in collaborative partnerships and creative campaign building.

Snowflake

Data management and analytics platform

About Snowflake

Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.

Bellevue, WashingtonHeadquarters

2012Year Founded

$1,341.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, AI & Machine LearningIndustries

5,001-10,000Employees

Benefits

We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.

A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.

Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.

Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.

Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.

Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.

Risks

Integration challenges from Datavolo acquisition may disrupt operations and customer service.

Increased competition from Mistral AI could challenge Snowflake's market position.

Convertible senior notes pricing may increase financial pressure if market conditions worsen.

Differentiation

Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.

The AI Data Cloud enables near-unlimited scale and performance for data mobilization.

Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.

Upsides

Acquisition of Datavolo enhances Snowflake's open data integration capabilities.

Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.

Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.

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