EMEA Marketing Manager at StackAdapt

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AdTech, Marketing TechnologyIndustries

Requirements

5+ years in B2B marketing, demand gen, or campaign management, ideally in EMEA
Deep understanding of regional buyer journeys, sales cycles, and campaign metrics
Ability to influence campaign direction without owning daily digital execution
Field and sponsorship marketing experience across EMEA
Data-driven mindset; comfortable using performance metrics to improve ROI
Strong collaboration and communication skills across global teams
Proficiency in Salesforce, marketing automation & reporting tools (e.g. Hubspot, Hockeystack)
Fluent in English; other European languages a plus

Responsibilities

Lead the strategy, execution and follow-up of regional campaigns, sponsorships, webinars and field events in collaboration with the EMEA Content, Global Growth and Event Marketing teams
Own the EMEA pipeline, including tracking and analysis of funnel metrics to inform targeting, optimise spend allocation, and drive continuous campaign improvement
Provide strategic input into the planning of global digital campaigns, ensuring EMEA-specific messaging, sequencing, and buyer journey nuances are represented
Localise and adapt global campaigns for the UK, France, Germany, Spain, and the UAE, collaborating with global digital and content leads to ensure market relevance
Coordinate regional lead capture strategies and post-event nurture activities to maximise conversion and sales enablement impact
Act as the operational link between regional marketing and global marketing ops, ensuring tools, reporting, and campaign processes reflect regional needs
Collaborate with regional revenue teams to align campaign objectives with pipeline goals and to continuously improve lead quality and follow-through
Identify and share regional success stories to support local case studies and customer marketing

Skills

Campaign Strategy

Campaign Execution

Pipeline Management

Funnel Analysis

Digital Campaigns

Event Marketing

Webinar Management

Lead Generation

Market Localisation

Performance Tracking

Marketing Operations

StackAdapt

Programmatic advertising and digital marketing platform

About StackAdapt

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.

Toronto, CanadaHeadquarters

2014Year Founded

$4.2MTotal Funding

SERIES_BCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees