Director, Video Investments at Barkley

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, MediaIndustries

Requirements

Candidates must possess 8-10 years of media planning/buying experience, with a minimum of 5 years focused on video investment across Linear TV, CTV, and Digital Video, preferably within an agency setting. Proven success in managing and developing media teams, exceptional negotiation skills, and strong analytical abilities to interpret data are essential. A deep understanding of the evolving video landscape, including linear TV, CTV, OTT, and digital video, is required, along with strategic thinking, creative problem-solving, initiative, adaptability, and a commitment to self-development.

Responsibilities

The Director of Video Investments will develop innovative, data-driven video investment strategies, negotiate and place video buys, and prepare client buy overviews. They will also assist with agency Upfront and Scatter negotiations, stay current on video marketplace trends, and provide recommendations to the integrated agency team. This role involves training and managing Associate team members, reporting on campaign performance in partnership with the integrated media team, and building collaborative relationships with media partners. Responsibilities include maintaining constant communication with agency teams and clients, assisting with industry POVs and thought leadership, resolving media billing issues with the finance team, ensuring adherence to client budgets, and analyzing campaign performance data to identify optimization opportunities and strategic recommendations.

Skills

Video Buying

Video Strategy

Linear TV

CTV

OTT

Digital Video

Media Planning

Media Buying

CRM

Data Analysis

Retail Media

SEO

Digital Experiences

Negotiation

Strategic Thinking

Problem-Solving

Communication

Storytelling

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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